Director Customer and Market Insights

MoonLake Immunotherapeutics; Miami (FL); Vor Ort; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

MoonLake Immunotherapeutics seeks a Director of Customer and Market Insights to partner with Commercial, delivering market, patient, payer, and competitive insights for launch readiness and ongoing performance.

This role will guide brand strategy, go-to-market planning, market access, and customer engagement across a major dermatology launch, leveraging primary and secondary data to shape strategic decisions.

Qualifikationen

• Bachelor degree in a relevant field.
• 7+ years in Lifesciences insights/strategy.
• Strong ability to translate insights into actionable recommendations.
• Proficient in PowerPoint, Excel, Power BI; data visualization skills.
• Basic coding knowledge (SQL, Python) desirable.

Aufgaben

• Develop and execute the BI strategy to support launch readiness, commercial planning, and long-term brand growth.
• Lead qualitative and quantitative market research programmes to generate actionable insights across HCPs, patients, payers, and other stakeholders.
• Translate insights into strategic recommendations that shape brand strategy, positioning, segmentation, and market access.
• Build patient journey, customer segmentation, and market landscape frameworks to identify opportunities and barriers to adoption.
• Lead competitive intelligence activities, assessing market, clinical, access, and commercial developments and their implications for the brand.
• Partner with Marketing, Market Access, Commercial Operations, Medical Affairs, and Analytics teams to embed insights into planning and decisions.
• Develop launch readiness metrics and commercial KPIs to guide actions.
• Utilize primary and secondary data, claims data, and analytics to understand prescriber behavior and market opportunities.
• Identify new data sources and analytical approaches to enhance decision-making.
• Lead vendor selection, partnerships, budget governance, and project delivery.

Kenntnisse

Actionable customer insights

Marketing analytics

Launch agility

PowerPoint

Excel

Power BI

Data visualization

Coding basics

Ausbildung

Bachelor in Business, Science, Economics, Statistics, Life Sciences or equivalent

Tools

SQL

Python

Jobbeschreibung

Job Purpose

The Director Customer and Market Insights will serve as a strategic partner to the Commercial organisation, ensuring that market, customer, patient, payer and competitive insights are translated into actionable business decisions that accelerate launch readiness and optimise commercial performance. As MoonLake prepares for a major product launch in Dermatology, this individual will lead the business intelligence function, generating insights that inform brand strategy, go-to-market planning, market access, customer engagement, investment prioritisation and launch execution. This role requires a proven launch professional with demonstrated experience supporting the successful pre-launch, launch and post-launch phases of a specialty pharmaceutical or biotechnology brand. The individual will integrate primary market research, secondary analytics, healthcare claims data, competitive intelligence to identify opportunities, anticipate risks and influence key commercial decisions. Working closely with Marketing, Commercial Analytics, Market Access, the individual will ensure the organisation maintains a deep understanding of customers, market dynamics, marketing analytics and competitive developments throughout the launch journey.

Major Accountabilities

• Develop and execute the Business Intelligence strategy to support launch readi-ness, commercial planning, and long-term brand growth.
• Lead qualitative and quantitative market research programmes to generate actiona-ble insights across HCPs, patients, payers, and other key stakeholders.
• Translate insights into strategic recommendations that shape brand strategy, posi-tioning, segmentation, customer engagement, market access, and go-to-market de-cisions.
• Build and maintain patient journey, customer segmentation, and market landscape frameworks to identify opportunities and barriers to adoption.
• Lead competitive intelligence activities, proactively assessing market, clinical, ac-cess, and commercial developments and their implications for the brand.
• Partner with Marketing, Market Access, Commercial Operations, Medical Affairs, and Analytics teams to ensure insights are embedded into business planning and decision-making.
• Develop launch readiness metrics and commercial KPIs, monitoring market dy-namics and brand performance to guide strategic actions.
• Leverage primary research, secondary data, claims data, and analytics to under-stand prescriber behaviour, treatment patterns, patient flows, and market opportu-nities.
• Identify new data sources, analytical approaches, and insight-generation opportu-nities that enhance commercial decision-making.
• Lead vendor selection, market research partnerships, budget management, and project governance to ensure timely, high-quality delivery.
• Present insights and recommendations to senior leadership, influencing key busi-ness and investment decisions.
• Ensure all business intelligence activities are conducted in compliance with legal, regulatory, and ethical standards.

Your profile

Job Requirements

Education

• Bachelor in Business, Science, Economics, Statistics, Life Sciences or equivalent

Experience

• 7+ years of experience delivering strategy and insights for Lifesciences industry

Skills/knowledge/behavioural competencies

• Ability to develop actionable customer insights
• Marketing analytics
• Adaptable and able to thrive in fast-paced launch environments
• Proficient in PowerPoint, Excel, Power BI, Data Visualization.
• Basic coding literacy (e.g., SQL, python) desirable

Why us?

An exciting job opportunity awaits you! MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.

What we offer

• Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
• Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.
• Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.