Director, Creative Effectiveness

Heinz; Chicago (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a strategic leader to elevate creative excellence within their marketing processes. This role involves driving visibility and adoption of innovative programs, fostering a culture of creativity, and building impactful agency partnerships. The ideal candidate will have extensive experience in both client and agency environments, showcasing a proven track record of inspiring teams and driving strategic business direction. If you're passionate about brand and consumer experience and thrive in a fast-paced environment, this opportunity offers a chance to make a significant impact.

Qualifications

• 10+ years of experience in client or agency roles driving creative excellence.
• Strong relationship-building skills to influence teams and agendas.

Responsibilities

• Drive visibility and adoption of the ACE program across North America.
• Foster a creative culture rooted in bravery and inclusivity.

Skills

Strategic Leadership

Creative Excellence

Relationship Building

Communication Skills

Project Management

Problem Solving

Job description

Champion Creative Excellence

• Drive visibility, adoption, and cultural momentum for Kraft Heinz’s ACE (Accelerating Creative Excellence) program in North America.
• Partner with the Global Capabilities team to shape, influence, and adapt global frameworks to meet North America’s unique needs.
• Embed creative excellence as the expected outcome of our marketing processes—through tools, routines, campaigns, inspiration, and leadership alignment.
• Foster a creative culture rooted in bravery, inclusivity, and consumer connection.

Advance Marketing Capabilities

• Leverage the global marketing competency model to shape impactful programs and tools.
• Drive capability and community through immersive learning moments, inspiration, and standards that reflect our market reality.
• Translate global tools into NA-relevant formats that are accessible, actionable, and embedded in how marketers work.

Elevate Agency Partnerships

• Co-design new engagement models with both internal and external agencies.
• Pilot new ways of working that unlock bolder ideas and greater efficiency.
• Build shared expectations of “what good looks like” and embed agencies fully into our creative process and culture.
• Drive accountability and performance through creative business reviews and ecosystem planning.

Build Creative Community and Reputation

• Celebrate the impact of great creative; raise the profile and visibility of creative work across the organization.
• Partner with Corporate Communications and PR teams to shape our creative reputation and storytelling externally.
• Inspire through thought leadership, learning moments, and partnerships with external creative leaders.

Expected Skills & Qualifications:

• Curious, courageous, collaborative, and strategic leader passionate about the power of brand, communications, and consumer experience to impact strategic business direction.
• Minimum of 10 years of hands-on experience, including roles on the client and/or agency side.
• Proven track record of driving creative excellence, innovation, effectiveness, and impact.
• Demonstrated ability to lead, inspire, and influence teams without direct authority; strong relationship-building skills to drive agendas in ambiguous situations.
• Exceptional strategic thinking and problem-solving abilities with the capacity to create and execute practical plans to achieve strategic objectives.
• Excellent communication and storytelling skills, capable of creating simple, compelling narratives and presenting ideas effectively.
• Passion for planning, building systems, and executing action plans; strong project management skills; ability to thrive in a fast-paced environment.
• Demonstrated fluency in brand foundations, briefs, and critical brand-building activities (e.g., strategy, consumer insights, design, craft) to influence all brand pillars and tools.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that support our diverse workforce and their families, aligning with Kraft Heinz’s strategy and values.