Director, Creative & Data Strategy for Donor Experience

State of South Carolina

Columbia (SC)

On-site

USD 90,000 - 140,000

Full time

9 days ago

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Job summary

University of South Carolina seeks a Director of Creative Services and Data Strategies to lead data-driven marketing for AGDE and to optimize multichannel outreach. You will supervise creative services, analytics, and digital strategy while partnering with data and marketing teams to improve fundraising results.

Requires a strong background in analytics, UX, and CRM systems, with excellent communication and leadership.

Qualifications

Comprehensive knowledge of principles and methods of planning and conducting a comprehensive integrated and omnichannel marketing fundraising program.
Strong knowledge of predictive analytics and metrics to include effective mass solicitation and communication strategies.
Ability to manage complex projects while also managing relationships with colleagues and supervising staff.
Understands best industry practices as it relates to UX, design and content optimization, and analytics tools for fundraising success.
Utilize quantitative and qualitative information to improve decision-making and outcomes and document results.
Ability to establish and maintain good working relationships with staff, faculty, alumni, donors, students, volunteers, businesses, external vendors, and the general public.
Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment.
Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity.
Outstanding oral, written, and interpersonal communications skills.
Ability to adhere to industry guidelines, methodologies and code of ethics statements as defined by APRA, AFP, CASE, and others.

Responsibilities

Under limited supervision, responsible for managing creative services, data and market analysis, and digital strategy and optimization for the annual giving and donor experience programs (AGDE).
Collaborate with the Annual Giving Programs and Unit Strategy team and the Donor Experience program to ensure fundraising success by developing and implementing data-driven strategies, processes, and systems.
Utilize Blackbaud CRM, Blackbaud Internet Solutions, Blackbaud DonorCentrics, and other analytics tools, such as Google Analytics and Meta Marketing Services, to ensure strategies are data-driven, personalized, relevant, timely, and consistent with goals.
Work closely with Advancement Services and University Marketing team to understand the data needs in the organization, utilize system functionalities and perform continuous user experience (UX) improvement.