Director, Creative Brand Expression

Figma; San Francisco, New York (CA, NY); Remote; USD 235,000 - 317,000; Full time

Benefits offered by this job

Equity

Health, dental & vision insurance

Parental leave

Mental health & wellness benefits

Paid time off

Flexible PTO

401(k) / retirement plan

Job summary

Figma seeks a Creative Director to lead Brand Experiential, shaping the creative vision for events, activations, partnerships, and community moments where people meet Figma face to face. You will lead a small, high-impact team and work across Brand, Marketing, and Product to maintain a distinct, expressive, and coherent Figma identity.

You’ll guide hands-on design and direction, partnering with cross-functional teams while preserving a bold, system-driven approach that balances experimentation

Qualifications

• 3+ years of creative/design management experience with a track record of building strong, resilient team culture.
• Proven ability to move from concept to final execution with hands-on involvement as needed.
• Strong portfolio demonstrating events/activations and brand experiences.

Responsibilities

• Manage and grow a team of 2–5 designers and hire to fill gaps as the portfolio grows.
• Partner with cross-functional leadership to improve team process, direction, and priorities.
• Develop a strong brand point of view and advocate it across the organization.
• Run critiques, reviews, and creative sprints to accelerate delivery.
• Balance people leadership with hands-on creative direction and execution.
• Set a high creative bar through feedback, direction, and coaching.

Skills

Creative leadership

Design management

Team building

Pitching concepts

Storytelling

Strategic thinking

Job description

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We’re looking for a Creative Director to lead creative for Brand Experiential, the team behind how Figma shows up in the real world. That starts with Config, our biggest moment of the year, and extends to the activations, partnerships, and community moments where people meet Figma face to face. You’ll set the creative vision for each of them and lead a small but mighty team in making them real.

You’ll lead, manage, and grow a team of designers, balancing hands‑on creative direction with the craft instincts to jump in when the work calls for it. You care as much about how an idea is pitched and shaped in its earliest form as you do about how it lands in its final execution.

You’ll partner closely with cross‑functional creative leadership across Brand, Marketing, and Product to keep our brand distinct, expressive, and unmistakably Figma — balancing experimentation and surprise with clarity, intentionality, and strong system thinking.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Manage and grow a team of 2–5 designers, hiring to fill gaps as your portion of the portfolio scales
• Partner with cross‑functional creative leadership, product designers, and marketers to improve team process and execution, and coach your team through setting creative direction and priorities
• Develop a strong point of view on how Figma's brand shows up in your area and successfully advocate for it across the organization
• Run and improve team rituals like critiques, reviews, and creative sprints
• Stay in the work — balancing people leadership with hands‑on creative direction and execution
• Set and maintain a high creative bar through feedback, direction, and coaching

We'd love to hear from you if you have:

• 3+ years of creative/design management experience with a track record of building strong, resilient team culture and developing designers across skill levels
• A proven track record of moving fluidly between pitching a concept, sketching it out, and shepherding it to final execution
• A strong portfolio demonstrating conceptual and visual direction for events/activations
• Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication
• A true player/coach mindset — as comfortable managing and developing people as you are getting hands‑on with the work yourself
• Comfort with ambiguity, thriving in fast‑moving environments where priorities can shift quickly

While it’s not required, it’s an added plus if you also have:

• Familiarity with AI‑powered creative tools and workflows, and a point of view on how they expand rather than flatten creative expression
• The ability to thrive in a fast‑paced, evolving environment, bringing a sense of humor and a proactive, solution‑oriented approach
• Comfort exploring new methodologies and continuously pushing to improve both personal and team craft

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non‑sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.

Annual Base Salary Range:

$235,000 - $317,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail] . These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.