Director, Creative Brand Expression . Figma

Design Better Podcast; San Francisco, New York (CA, NY); Remote; USD 235,000 - 317,000; Full time

Benefits offered by this job

Equity

Health, dental, and vision

Retirement benefits

Parental leave

Mental health benefits

Paid time off

Job summary

Figma is seeking a Director, Creative Brand Expression to join the Brand Studio and lead a team shaping the brand across campaigns, events, and surfaces. You will set direction, pitch concepts, and guide a small team from concept to final execution while balancing hands-on craft with people leadership.

You’ll collaborate with Brand Studio, Marketing, and Product leadership to ensure a distinct, expressive, and coherent brand system across all touchpoints.

Qualifications

• 3+ years of creative/design management experience with a track record of building strong, resilient team culture and developing designers across skill levels
• Demonstrated ability to move fluidly between pitching a concept, sketching it out, and shepherding it to completion
• A portfolio demonstrating conceptual and visual direction for campaigns across multiple surfaces (digital, OOH, ads, presentations, events)
• Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication
• A true player/coach mindset—able to manage and develop people while contributing hands-on with the work

Responsibilities

• Manage and develop a team of 4–7 world‑class designers, hiring to fill gaps as your portion of the portfolio scales
• Partner with senior creative stakeholders, product designers, and marketers to improve team process and execution, and coach your team through setting creative direction and priorities
• Develop a strong point of view on how Figma’s brand shows up in your area and advocate for it across the organization
• Run and improve team rituals like critiques, reviews, and creative sprints
• Stay in the work — balancing people leadership with direct craft contribution and execution
• Set and maintain a high creative bar through feedback, direction, and coaching

Skills

Creative leadership

Design direction

Strategic storytelling

Team building

Communication

Job description

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We’re looking for a Director, Creative Brand Expression to join Figma’s Brand Studio and drive critical parts of our portfolio. This role is as much about growing a team as it is about growing the work. We’re looking for someone who leads with both. This isn’t a role that executes inside someone else’s system. You’ll set the direction, pitch concepts, and lead a small, but mighty team through to final execution across a range of surfaces — from campaigns to major events.

You’ll lead, manage, and grow a team of designers, balancing hands‑on creative direction with the craft instincts to jump in when the work calls for it. You care as much about how an idea is pitched and shaped in its earliest form as you do about how it lands in its final execution.

You’ll partner closely with cross‑functional creative leadership across Brand Studio, Marketing, and Product to keep your brand distinct, expressive, and unmistakably Figma — balancing experimentation and surprise with clarity, intentionality, and strong system thinking.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Manage and develop a team of 4–7 world‑class designers, hiring to fill gaps as your portion of the portfolio scales
• Partner with senior creative stakeholders, product designers, and marketers to improve team process and execution, and coach your team through setting creative direction and priorities
• Develop a strong point of view on how Figma’s brand shows up in your area and successfully advocate for it across the organization
• Run and improve team rituals like critiques, reviews, and creative sprints
• Stay in the work — balancing people leadership with direct craft contribution and execution
• Set and maintain a high creative bar through feedback, direction, and coaching

We’d love to hear from you if you have:

• 3+ years of creative/design management experience with a track record of building strong, resilient team culture and developing designers across skill levels
• Demonstrated ability to move fluidly between pitching a concept, sketching it out, and shepherding it to completion
• A portfolio demonstrating conceptual and visual direction for campaigns — ideally motion-forward, and across a wide variety of surfaces (digital, OOH, ads, presentations, events)
• Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication, with comfort navigating ambiguity as priorities shift
• A true player/coach mindset — as comfortable managing and developing people as you are getting hands‑on with the work yourself

While it’s not required, it’s an added plus if you also have:

• Familiarity with AI‑powered creative tools and workflows, and a point of view on how they expand rather than flatten creative expression
• The ability to adapt as priorities evolve, bringing a sense of humor and a proactive, solution‑oriented approach
• Comfort exploring new methodologies and continuously pushing to improve both personal and team craft

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.

Annual Base Salary Range:

$235,000—$317,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Application limits:

• Candidates may submit up to 5 applications during any rolling 30-day period.
• Candidates may not reapply to the same role while an application is active or within 90 days of receiving a rejection.

Once the applicable days has passed, candidates are welcome to apply again.