Director, Corporate Systems

Cvent, Inc.; Tysons (VA); On-site; USD 170,000 - 210,000; Full time

Job summary

Cvent, Inc. is seeking a Director, Corporate Systems to lead CRM strategy and architecture across Lead-to-Cash lifecycles.

You will partner with senior stakeholders across Sales, Marketing, Finance, Legal, and IT to drive enterprise-grade CRM initiatives and platform governance. You will champion intelligent automation with Salesforce Einstein 1 and Data Cloud, shaping data architectures and scalable processes.

Qualifications

• 12+ years of experience in CRM, enterprise systems, or digital transformation
• 10+ years in Salesforce platform leadership
• Strong knowledge of data modeling, AI platforms (Einstein 1, Agentforce)
• Experience supporting complex Lead-to-Cash processes at scale
• Proven track record managing large global teams and delivering enterprise-grade transformation programs
• Executive presence and strong stakeholder management capabilities
• Experience with M&A system integration is highly desirable

Responsibilities

• Define and govern CRM programs and architecture across Lead-to-Cash lifecycles
• Oversee Salesforce platform integration with Marketing Automation, Sales Enablement, CLM, and ERP systems
• Lead design of data architecture and AI use cases with Agentic and Generative AI
• Build and scale a global team focused on Salesforce agile development, DevOps, and product alignment
• Establish governance and executive reporting for platform initiatives and business impact

Skills

Salesforce architecture

CRM leadership

Executive communication

Stakeholder management

Global team leadership

Lead-to-Cash

AI platforms

Data modeling

M&A integration

Tools

Salesforce Clouds

Salesforce Einstein 1

Salesforce Data Cloud

CI/CD

Job description

Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Director, Corporate Systems

This leader will partner with senior stakeholders across Sales, Customer Success & Service, Marketing, Finance, Legal, Technology and IT. Reporting to the Senior Director, Corporate Systems, you’ll partner in designing and governing the systems and architecture supporting end-to-end business processes across Lead-to-Cash lifecycles, other customer facing platforms.

In This Role, You Will:

Strategic Ownership

• Define and drive the CRM platform vision and roadmap aligned to long-term enterprise objectives.
• Establish scalable architecture and processes across Salesforce Clouds, including Sales Cloud, Service Cloud, Experience Cloud, CPQ, Salesforce Ecosystem & Platform Integrations.
• Build and manage a roadmap that supports modern, intelligent CRM capabilities—enabling Agentic & Generative AI, guided selling, and customer 360° visibility.

End-to-End Process Enablement

• Architect and optimize Lead-to-Cash Lifecyle, and other customer facing platforms workflows in partnership with all business functions.
• Oversee CRM integration with broader platforms including:
  • Marketing Automation and Account Intelligence
  • Sales Enablement and Learning Management
  • Professional Services Automations
  • Customer Support & Engagement Platforms
  • Contract Lifecycle Management (CLM) and eSignature
  • Financial Systems & Data Engineering/Business Intelligence Technologies

AI, Data & Intelligence Layer

• Champion the adoption of Salesforce Einstein 1, Agentforce, and Salesforce Data Cloud to unlock intelligent automation and next-best-action capabilities.
• Lead the design of robust data architecture supporting clean, connected, and governed data across the GTM ecosystem.
• Partner with Data Engineering and business teams to drive optimal use cases of Agentic and Generative AI with the right User journey and augmentation.

Global Team & Execution Leadership

• Lead and scale a high-performing global team (India & US) focused on Salesforce agile development, DevOps, solution architecture, product management and business alignment.
• Drive platform reliability, scalability, and delivery excellence using modern SDLC, CI/CD, and test automation.
• Maintain a balanced team model of FTEs, contractors, and system integrators.

Governance, M&A & Stakeholder Engagement

• Establish governance frameworks to prioritize and manage CRM programs and enhancements.
• Drive stakeholder alignment and executive reporting for platform initiatives and business impact.
• Lead CRM system integration and data migration efforts during M&A activities, ensuring minimal disruption and future scalability.

Here’s What You Need:

• 12+ years of experience in CRM, enterprise systems, or digital transformation, including 10+ years in Salesforce platform leadership.
• Deep expertise in Salesforce architecture and connected GTM systems (PSA/ERP, CLM, Support, Enablement).
• Strong knowledge of data modeling, AI platforms (Einstein 1, Agentforce), and CRM analytics.
• Experience supporting complex Lead-to-Cash processes at scale.
• Proven track record managing large global teams and delivering enterprise-grade transformation programs.
• Executive presence, excellent communication, and strong stakeholder management capabilities.
• Experience with M&A system integration is highly desirable.