Director, Content Strategy

Advisor Group Inc.; Scottsdale (AZ); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401k

Paid time away

Volunteer days

Job summary

Osaic seeks a strategic Head of Content to define and elevate our voice across audiences. You will lead enterprise content marketing strategy, steward messaging and thought leadership platforms, and translate business priorities into compelling content that strengthens our brand and advisor engagement.

From executive storytelling and flagship events to scalable content frameworks, you will shape how Osaic tells its story and delivers measurable business impact, using AI to enhance efficiency and

Qualifications

• Bachelor's degree in Marketing, Journalism, Communications or related field.
• 7+ years in content marketing, strategy or related roles.
• Experience leading enterprise content programs and governance.

Responsibilities

• Develop and lead enterprise content strategy and messaging.
• Collaborate with executives to create thought leadership content.
• Build scalable content frameworks and governance models.
• Lead flagship advisor events and content programs.
• Leverage AI to improve content development and efficiency.

Skills

Content marketing

Content strategy

Brand messaging

Executive storytelling

AI tools

Editorial governance

Performance metrics

Cross-functional collaboration

Education

Bachelor's in Marketing

Communications background

Tools

CMS

AI tools

Workflow tools

Job description

Location(s)

18700 N. Hayden Rd Suite 255, Scottsdale, AZ 85255 2300 Windy Ridge Parkway, Atlanta, GA 30339 7755 Third Street North, Oakdale, MN 55128 877 Executive Center Drive West, St. Petersburg, FL 33702 12325 Port Grace Boulevard, La Vista, NE 68128 Atlanta, GA, La Vista, NE or Scottsdale, AZ preferred, but all home office locations and remote candidates will be considered Osaic has returned to the office on a hybrid schedule requiring a minimum of 4 days weekly in the office.

Role Type

Full time

Salary

$120,000 - $150,000 + annual performance-based bonus Actual compensation offered will be determined individually, based on a number of job-related factors, including location, skills, licensure, experience, and education. Our competitive compensation is just one component of Osaic's total compensation package. Additional benefits include health, vision, dental insurance, 401k, paid time away, volunteer days and much more. To view more details of what you can look forward to, visit our careers page: https://careers.osaic.com/Benefits.

Summary

We're looking for a strategic content leader to define and elevate Osaic's voice across every audience and experience. As Director, Content Strategy, you'll lead our enterprise content marketing strategy, steward our messaging and thought leadership platforms, and help transform business priorities into compelling content that strengthens our brand, deepens advisor engagement, and drives growth. From executive storytelling and flagship conference content to scalable content frameworks and AI-enabled innovation, you'll shape how Osaic tells its story and delivers meaningful business impact.

Responsibilities

• Develop and lead Osaic's enterprise content marketing strategy, translating business priorities into compelling content.
• Serve as the steward of Osaic's messaging architecture, including the brand narrative, value proposition, audience personas, content pillars, and success metrics.
• Ensure consistent and effective messaging across all marketing and communications channels.
• Establish and maintain a strategic content roadmap aligned with Osaic's growth objectives, advisor needs, market opportunities, and organizational priorities.
• Parter across the enterprise to identify, source, develop, and publish high-impact content across owned, earned, and shared channels, serving as both a strategic advisor and hands-on content creator.
• Partner closely with creative, digital, and campaign teams to bring content strategies to life through compelling experiences and integrated marketing programs.
• Lead the development of executive thought leadership programs, partnering with senior leaders to create content that strengthens Osaic's market position, amplifies industry expertise, and supports key business objectives.
• Build a scalable content processes, governance models, and editorial frameworks that improve efficiency, content reuse, amplification, and cross-functional collaboration.
• Partner with Marketing and Communications leaders to align content priorities, optimize resource allocation, and ensure a cohesive audience experience across campaigns and initiatives.
• Lead content strategy and narrative development for flagship advisor events, including ConnectED and other major conferences.
• Develop overarching themes, executive narratives, content frameworks, and storytelling approaches that reinforce business priorities and brand objectives.
• Provide strategic counsel, messaging guidance, and content consultation to executives, business leaders, subject matter experts, and marketing partners across the organization.
• Leverage AI to streamline content development, enhance efficiency, and support scalable communication efforts.
• Develop and maintain AI personas to ensure consistent voice, tone, and messaging.
• Define and monitor content performance metrics, translating data, advisor insights, and competitive intelligence into business outcomes.

Education Requirements

• Bachelor's degree in Marketing, Journalism, Communications, or another related field. Relevant experience may be considered in lieu of a degree in these areas.

Basic Requirements

• 7+ years of experience in content marketing, content strategy, corporate communications, brand marketing, journalism, or related roles.
• 3+ years of experience leading enterprise content programs, editorial strategies, or content marketing functions.
• Proven experience developing content strategies that support business growth, audience engagement, and brand differentiation.
• Experience developing audience personas or segmentation strategies to guide targeted messaging and content creation.
• Exceptional writing, editing, and storytelling skills, with experience creating content for executive and client audiences.
• Experience partnering with senior executives and subject matter experts to develop thought leadership and strategic messaging.
• Demonstrated success establishing content governance, editorial processes, and measurement frameworks.
• Experience using content performance data, audience insights, and market intelligence to inform strategy and optimize outcomes.
• Familiarity with AI-powered content tools and emerging technologies that improve content development and scalability.
• High business acumen and a curiosity for learning more about subject matter, the firm, our industry, and current best practices.

Preferred Requirements

• Previous financial industry experience preferred but not required.
• Proficiency with digital content platforms (e.g., intranets, content management systems, and workflow tools) and AI tools.