Director, Content Insights & Analytics

Nbcuniversal3; California (MO); Hybrid; USD 130,000 - 200,000; Full time

Benefits offered by this job

Hybrid work schedule (4 days in office

Medical, dental, and vision insurance

401(k) and paid leave

Tuition reimbursement

Discounts and perks

Job summary

NBCUniversal's NBCU Media Group is seeking a Director, Content Insights & Analytics to oversee Peacock's content performance. You will lead a high‑impact team delivering actionable insights, scalable data products, and self‑service analytics for internal partners.

Hybrid role requiring four in‑office days weekly, with a strong focus on data storytelling, stakeholder collaboration, and shaping strategic recommendations across programming, strategy, and marketing.

Qualifications

• 8+ years in media/entertainment analytics with large datasets
• Proven ability to communicate effectively with senior stakeholders
• Strong knowledge of streaming/entertainment analytics and data products

Responsibilities

• Lead a high-performing analytics team delivering insights across Peacock.
• Develop scalable data products and self-service analytics for NBCU stakeholders.
• Translate first-/third-party data into actionable recommendations for content strategy.
• Collaborate with Content Programming, Scheduling, Marketing, and Strategy.
• Own end-to-end analytics projects from framing to delivery.
• Champion data democratization and data-driven decision making.

Skills

Stakeholder communication

Leadership

Analytical thinking

Cross-functional collaboration

SQL

Excel

Tableau

Education

Bachelor's degree in quantitative field

Master's degree (preferred)

Tools

SQL

Excel

Tableau

Job description

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.

The Director, Content Insights & Analytics, will sit on Peacock's Advanced Content Analytics team within NBCU Media Group Decision Sciences and serve as a senior leader overseeing content performance across a variety of genres on Peacock. This role acts as a strategic authority on content and audience intelligence, leading a high-performing team responsible for delivering actionable insights, scalable analytical frameworks, and self-service data solutions for a wide range of Peacock-focused and broader NBCU stakeholders.

This leader will partner closely with Content Programming, Scheduling, Marketing, and Strategy while integrating with other groups across Decision Sciences to translate first- and third-party data, as well as marketplace intelligence, into clear recommendations that inform business decision-making. The role will have a direct and measurable impact on Peacock's continued growth and competitive position within the streaming landscape.

Key Responsibilities

• Develop deep expertise in Peacock's content portfolio and audience behavior, serving as a trusted thought partner to senior stakeholders across content development and strategy
• Translate complex analyses, streaming KPIs, and methodologies into clear, compelling written and verbal narratives tailored to diverse audiences, including senior creative executives and external partners
• Oversee the data requirements, design, development, and ongoing maintenance of data products that enable scalable, self-service access to insights across NBCU
• Partner closely with Consumer Insights to shape research agendas and deliver integrated, holistic perspectives on content performance and audience engagement
• Contribute to cross-platform performance analyses, providing critical Peacock-centered insights that help contextualize NBCU's broadcast and cable content performance
• Guide the communication of content performance to external partners when contractually required or strategically valuable to business relationships
• Collaborate with key deal‑making and content stakeholders (including Acquisitions, Originals, Finance, Programming, and Strategy) to design and execute analyses that directly support commercial and strategic initiatives
• Own projects end-to-end, from framing and planning through execution and delivery, ensuring outputs are timely, accurate and aligned with business objectives
• Champion data democratization, performance storytelling, and data-driven decision-making across the organization
• Lead, develop, and mentor a high-performing, high-output analytics team while fostering an inclusive, collaborative, and equitable culture within NBCUniversal

Qualifications & Experience

• 8+ years of experience in the media and entertainment industry, with a strong track record of working with large, complex datasets and advanced analytical tools
• Proven ability to communicate effectively, confidently, and persuasively with stakeholders at all levels, especially creative execs, and comfort presenting and speaking extemporaneously in senior forums
• Strong working knowledge of the streaming/media landscape and a love and appreciation for great content
• Strategic, outcome-oriented thinker with the ability to derive insights, conclusions, and recommendations from ambiguous or unstructured data from disparate sources
• Highly collaborative leader with strong intellectual curiosity, accountability, detail-oriented mindset, and the ability to drive projects of varying scope with clarity and purpose
• Bachelor's degree in a relevant quantitative or analytical field required
• Advanced proficiency in SQL, Excel, and Tableau

Desired Qualifications

• Master's degree in relevant field
• Understanding of Nielsen measurement methodology and experience analyzing Nielsen data, both traditional and streaming content/platform
• Experience supervising entry‑level and mid‑career employees

Additional Requirements

Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to `change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $130,000 - $200,000 (bonus and long-term incentive eligible).

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