Director, Communications

US015 United Entertainment Group; New York (NY); On-site; USD 68,000 - 96,000; Full time

Benefits offered by this job

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Region-specific benefits

Job summary

US015 United Entertainment Group is seeking a seasoned communications professional to bring strategic thinking, earned media expertise and creative storytelling to two dynamic client businesses in entertainment, fashion, sports, music and lifestyle.

The role translates brand priorities into proactive earned communications strategies, identifies culturally relevant storytelling opportunities, and drives programs from strategy to execution.

Qualifications

• Bachelor’s degree in a relevant field.
• 5-7 years of media relations experience in M/E, Retail, Fashion, Sports or Fitness.
• Experience across Food & Beverage category preferred.
• Proven track record with high‑performing teams and clients.
• Strong media relationships with top tier outlets and tastemakers.
• Deep understanding of Gen Z trends and pop culture.
• Knowledge of Integrated Communications tactics.
• Strong consumer media instincts for lifestyle storytelling and business/trade comms.
• Experience working with founders, execs, talent and creators a plus.
• Experience supporting product launches and experiential activations.
• Excellent written, verbal and presentation skills.
• Capable of managing multiple projects and fast‑paced environments.

Responsibilities

• Develop client‑facing earned media strategies that drive coverage and create distinction.
• Generate buzz for product launches, brand announcements, partnerships, and retail expansions.
• Identify proactive storylines around consumer behavior, category trends, product innovation and cultural moments.
• Push clients into new creative storytelling territories using earned media.
• Cultivate relationships across consumer lifestyle, tech, wellness, fashion, sports, food & beverage, and trade media.
• Lead product seeding and sampling programs from audience strategy to outreach.
• Develop founder and executive visibility strategies including thought leadership.
• Support day‑to‑day account work: strategy, messaging, pitches, events, measurement and more.
• Understand client needs and capitalize on opportunities to create buzz.
• Participate in meetings and help mentor a high‑performing cross‑functional team.

Skills

Media relations

Entertainment industry

Brand communications

Storytelling

Media pitching

Client management

Gen Z trends

Integrated comms

Executive visibility

Experiential marketing

Education

Bachelor’s degree in a relevant field

Job description

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential. The team at UEG is a dynamic group, bringing together best‑in‑class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a fast‑paced, highly collaborative environment where a genuine passion for culture is paired with the ambition to create business‑changing work for our clients. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

We are currently looking for a seasoned communications professional to bring strategic thinking, earned media expertise and creative storytelling to two dynamic client businesses. This leader will play a key role on an integrated global account spanning lifestyle, fashion, sport, music, technology and pop culture, while also helping lead communications for an emerging food and beverage brand building its presence across consumer, lifestyle, wellness, sports and industry audiences. Across both businesses, the candidate will help translate brand and business priorities into proactive earned communications strategies, identify culturally relevant storytelling opportunities, and drive programs from strategic recommendation through execution. This person will bring strong earned media savvy, fresh and creative thinking, thoughtful strategy and proactive recommendations, strong organizational skills, and a collaborative approach. This person will also bring excellent written and verbal communication skills, a deep network of media and influencer relationships, strong account management skills, proven media pitching experience and results, and will be poised to help develop talent and empower those around him/her to succeed. The successful candidate will enjoy managing multiple projects, supporting high‑profile media activations, and managing multiple fast‑moving priorities.

The role will work closely across interagency teams at UEG and within the DJE family of companies. If you are a proactive team player who is ready to join our fast‑paced, fast‑growing account and practice, we want to hear from you.

Responsibilities

• Develop client‑facing earned media strategies that drive coverage, create distinction, and help clients break through with key media and consumers
• Generate buzz for product launches, brand announcements, partnership news, retail expansion, tastemakers and executive voices
• Identify and develop proactive storylines around consumer behavior, category trends, product innovation, partnerships and cultural moments
• Leverage expertise and background to push client into new creative storytelling territories
• Cultivate and leverage strong relationships across consumer lifestyle, technology / innovation, wellness, fashion, fitness, sports, food & beverage, business and trade media, as well as relevant creators and tastemakers
• Lead targeted product seeding and sampling programs, from audience strategy and media/creator targeting through outreach and follow‑up
• Develop founder and executive visibility strategies, including thought leadership, profile opportunities, trade media and business storytelling
• Play a key role in driving the day‑to‑day aspects of account work including strategy, messaging development, pitch creation, event execution, measurement, story ideation, product seeding and more
• Understand clients’ industry, history, vision, and challenges; anticipate their needs, and capitalize on new opportunities to help create ownable, PR‑driven moments that build buzz
• Provide input and support on account management elements, including budgeting, client billing, vendor invoicing, reporting, and recapping, etc
• Participate in / attend regular client meetings and conference calls, internal meetings, etc
• Help maintain and mentor a high‑performing, creative and cross‑functional team to provide clients with best‑in‑class work

Qualifications

• Bachelor’s degree in a relevant field from an accredited college or university
• 5-7 years of relevant experience in media relations, including a previous focus on Music/Entertainment, Retail, Fashion, Sports or Fitness, Health/Wellbeing, or Gaming
• Additional expertise and relevant experience across the Food and Beverage category
• Proven track record contributing to high performing teams and clients
• Strong, relevant relationships with top tier media, tastemakers, etc. – and the ability to leverage for earned results
• Strong understanding of Gen Z consumers and lifestyle trends across pop culture, as well as a deep understanding of new media and evolving media landscape
• Fundamental understanding of Integrated Communications tactics
• Strong consumer media instincts with the ability to flex between consumer/lifestyle storytelling and business/trade communications
• Experience working with founders, senior executives, talent, athletes and/or creators is a plus
• Experience supporting product launches, sampling/seeding programs and experiential activations
• Excellent written, verbal and presentation skills (outreach plans, writing, proofreading, pitch development, media materials, strategy documents, decks, etc.)
• Strong work ethic and ability to work in a fast‑paced environment, while being flexible enough to pivot quickly if needed
• Strong and consistent problem‑solving and analytical skills
• Team player with the ability to project confidence, a positive attitude, good judgement, and a solutions‑oriented approach under pressure

$68,000 - $96,000 per year #LI-IR1

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.

Benefits

• medical and dental insurance
• vision
• 401K
• life insurance
• disability insurance
• paid time off
• travel assistance
• wellness programing
• Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

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