Director, Communications

djeholdings; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

UEG, part of the DJE Holdings family, is seeking a seasoned communications leader to guide earned media and storytelling across two dynamic client businesses. The role emphasizes strategic thinking, proactive recommendations and collaboration in a fast-paced, global environment.

Responsibilities include developing media strategies for product launches and partnerships, cultivating relationships with reporters and tastemakers, and mentoring a high-performing team to deliver best-in-class work

Qualifications

• Bachelor's degree in a relevant field from an accredited college or university.
• 5–7 years of relevant experience in media relations, including a focus on Music/Entertainment, Retail, Fashion, Sports or Fitness.

Responsibilities

• Develop client-facing earned media strategies that drive coverage and help clients break through.
• Generate buzz for product launches, brand announcements, partnership news and executive voices.
• Identify and develop proactive storylines around consumer behavior, category trends and partnerships.
• Lead relationships across consumer lifestyle, technology, wellness, fashion, sports, and entertainment media.
• Play a key role in day-to-day account work including strategy, messaging, pitches, events, and measurement.

Skills

Media relations

Storytelling

Strategic thinking

Client service

Education

Bachelor's degree in a relevant field

Job description

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a fast-paced, high ly collaborative environment where a genuine passi on for culture is paired with the ambition to create business-changing work for our clients.

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

We are currently looking for a seasoned communications professional to bring strategic thinking, earned media expertise and creative storytelling to two dynamic client businesses. This leader will play a key rol e on an integrated global account spanning lifestyle, fashion, sport, music, technology and pop culture, while also helping lead communications for an emerging food and beverage brand building its presence across consumer, lifestyle, wellness, sports and industry audiences.

Across both businesses, the candidate will help translate brand and business priorities into proactive earned communications strategies, identify culturally relevant storytelling opportunities, and drive programs from strategic recommendation through execution.

This person will bring strong earned media savvy, fresh and creative thinking, thoughtful strategy and proactive recommendations, strong organizational skills, and a collaborative approach. This person will also bring excellent written and verbal communication skills, a deep network of media and influencer relationships, strong account management skills, proven media pitching experience and results, and will be poised to help develop talent and empower those around him/her to succeed. The successful candidate will enjoy managing multiple projects, supporting high-profile media activations, and managing multipl e fast-mo ving prioritie s . .

The rol e will work closely across interagency teams at UEG and within the DJE family of companies. If you are a proactive team player who is ready to join our fast-paced, fast-growing account and practice, we want to hear from you.

Responsibilities include but are not limited to:

• Develop client-facing earned media strategies that drive coverage, create distinction, and help clients break through with key media and consumers
• Generate buzz for product launches, brand announcements, partnership news, retail expa nsion, tastemakers and executive voices
• Identify and develop proactive storylines around consumer behavior, category trends, product innovation, partnerships and cultural moments
• Leverage expertise and background to push client into new creative storytelling territories
• Cultivate and leverage strong relationships across consumer lifestyle, technology / innovation, well ness, fashion, fitness, sports, food & beverage, business and trade media, as well as relevant creators and tastemaker s
• Lead targeted product seeding and sampling programs, from audience strategy and media/creator targeting through outreach and follow-up
• Develop founder and executive visibility strategies, including thought leadership, profile opportunities, trade media and business storytelling
• Play a key rol e in driving the day-to-day aspects of account work including strategy, messaging development, pitch creation, event execution, measurement, story ideation, product seeding and more
• Understand clients' industry, history, vision, and challenges; antici pate t heir needs, and capitalize on new opportunities to help create ownable, PR-driven moments that build buzz
• Provide input and support on account management elements, including budgeting, client billing, vendor invoicing, reporting, and recapping , etc
• Participate in / attend regular client meetings and conference calls, internal meetings, etc.
• Help maintain and mentor a high-performing, creative and cross-functional team to provide clients with best-in-class work

Qualification:

• Bachelor's degree in a relevant field from an accredited college or university
• 5-7 years of relevant experience in media relations, including a previous focus on Music/Entertainment, Retail, Fashion, Sports or Fitness,