Director, Communications

Yerba Madre; Los Angeles (CA); Hybrid; USD 140,000 - 260,000; Full time

Job summary

Yerba Madre is seeking a Communications Director to establish the brand as the natural and organic source of energy, cutting through media clutter with distinctive, credible, and inspiring stories rooted in our heritage, brand DNA, product superiority, and regenerative practices.

The role translates positioning into an integrated, multi-channel communications strategy, maintaining brand integrity across platforms and leading media relationships, storytelling, internal communications, and crisis

Responsibilities

• Develop and steward a distinctive brand voice rooted in our heritage and brand DNA across all platforms.
• Design and implement long-term outreach campaigns to build brand recognition and loyalty.
• Lead media relationships, storytelling, internal communications, and crisis planning in collaboration with Marketing and Impact teams.

Job description

At Yerba Madre,we’remore than a beverage company—we’rea movement inspired to help peopleCome to Life. Rooted in the sacred energy of yerba mate, a magical drink like no other, our products are designed to make you feel not just awake, but truly alive. Through a regenerative, circular business model—from sip to seed to shelf,we turn fans into agents of change who give back more than they take. By honoring yerba mate culture, strengthening communities, and restoring the Atlantic Forest, we create a positive impact on both people andplanet.

As a company, our core values and fundamental beliefsare guided by these four principles that shape how our companyoperates:

• Alive with Energy: We bring vitality to everything we do
• Brave the Unknown: We lead with conviction and unafraid to disrupt
• Sacred Service: We lead with care and serve from the heart
• Resilient Roots : We grow stronger together a help others do the same

If this resonates with you, we invite you to Come to Life with us.

The Communication Director will help establish Yerba Madre as the natural and organic source of energy, cutting through media clutter with distinctive, credible, and inspiring stories rooted in our heritage, brand DNA, product superiority, and regenerative practices. The role connects the benefits of yerba mate with the spirit of our brand to build awareness, deepen consumer connection, and inspire people to join our regenerative movement.

As the guardian of the brand voice, the Communication Director translates this positioning into an integrated, multi-channel communications strategy and maintains brand integrity across all platforms. The role leads media relationships, storytelling, internal communications, and crisis planning, working closely with Marketing and the Impact team to ensure our product and mission-driven messages are distinctive, supported by evidence, and aligned with our actions.

What You’ll Do

Communication Management

• Develop and steward a distinctive brand voice rooted in our heritage and brand DNA, maintaining brand integrity across all platforms
• Enhance corporate reputation and brand equity
• Design and implement long-term outreach campaigns to build brand recognition and loyalty