Creative Director, Brand Identity & Social Leadership

Guayaki; Oakland (CA); On-site; USD 157,000 - 205,000; Full time

Benefits offered by this job

Competitive benefits package

On-site in Oakland

Job summary

Yerba Madre, the regenerative yerba mate brand, seeks a Creative Director to own the visual identity across every consumer touchpoint—from social to packaging and campaigns. You’ll mentor a small in-house design team and collaborate with external partners to translate brand strategy into distinctive visuals.

You'll defend creative decisions in leadership settings, shape a living creative brief, and drive growth through visual storytelling that resonates with a life-seeking audience across

Qualifications

• 7-10+ years in CPG brand marketing, creative agencies, or social media.
• Portfolio demonstrating omnichannel creative success.
• Experience leading and developing in-house creative teams.
• Strong hands-on craft; Adobe Creative Suite fluency at a player-coach level.

Responsibilities

• Own and evolve Yerba Madre visual identity across consumer touchpoints.
• Translate brand platform into a consistent visual language.
• Build and maintain a living creative brief for the team and partners.
• Lead end-to-end brand campaigns and digital assets.

Skills

Adobe Creative Suite

Brand leadership

Editorial/visual storytelling

Tools

Adobe Creative Suite

Job description

Yerba Madre, the regenerative yerba mate brand, seeks a Creative Director to own the visual identity across every consumer touchpoint—from social to packaging and campaigns. You’ll mentor a small in-house design team and collaborate with external partners to translate brand strategy into distinctive visuals.

You'll defend creative decisions in leadership settings, shape a living creative brief, and drive growth through visual storytelling that resonates with a life-seeking audience across