Director, Commercial Experience & Marketing Communications

Eaton; Beachwood (OH); Hybrid; USD 130,000 - 190,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Eaton is seeking a Manager, Commercial Experience and Marketing Communications to lead the Bussmann marketing strategy and demand generation from its Beachwood, OH location. This hybrid role partners with sales, product, and regional teams to drive launches, digital campaigns, and customer experiences.

The role oversees the Experience Center and executive-support coordination, ensuring consistent brand execution, investor-ready communications, and optimized marketing investments across channels.

Qualifications

• Bachelor’s degree from an accredited institution.
• Minimum 8 years of marketing, commercial marketing, or marketing communications experience.
• At least 2 years of experience directing cross-functional work where decision rights are shared across commercial, technical, and support functions.

Responsibilities

• Develop and execute the integrated commercial marketing strategy for the Bussmann business, including target audiences, messaging, campaign timing, business objectives, and expected commercial impact.
• Lead commercial launch programs through PROLaunch, partnering with Product Management to drive adoption and market success.
• Develop audience segmentation, media, thought leadership, and content strategies across digital platforms, trade media, customer success stories, and distributor communications.
• Direct digital marketing and marketing communications activities, including website content, campaign automation, social media, collateral, events, and product launches.
• Measure marketing effectiveness through ROI analysis, pipeline influence, revenue attribution, awareness metrics, and optimization of marketing investments.
• Support Bussmann’s GPL responsibilities by partnering with regional marketing and commercial teams to align campaigns, product-launch communications, messaging, marketing collateral and sales enablement for global products.

Skills

Bachelor's degree

Marketing experience

Cross-functional leadership

Relocation assistance

Education

Bachelor's degree

MBA or graduate degree in marketing/communications

Job description

Eaton is seeking a Manager, Commercial Experience and Marketing Communications to lead the Bussmann marketing strategy and demand generation from its Beachwood, OH location. This hybrid role partners with sales, product, and regional teams to drive launches, digital campaigns, and customer experiences.

The role oversees the Experience Center and executive-support coordination, ensuring consistent brand execution, investor-ready communications, and optimized marketing investments across channels.