Director, Commerce Search

GroupM; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Job summary

A leading company is seeking a Director, Commerce Search to leverage retail expertise and manage search-based activations across various media networks. The role involves leading a team, developing comprehensive strategies, and ensuring seamless integration of media efforts. Competitive compensation along with extensive employee benefits is offered in a hybrid work environment.

Benefits

Competitive medical and dental insurance

Paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• 7+ years in biddable performance media execution or paid e-commerce.
• Experience managing a team.
• Deep understanding of retail commercial elements.

Responsibilities

• Lead keyword strategy development and reporting of search media buys.
• Manage relationships with key retail media networks.
• Oversee search media activations across multiple platforms.

Skills

Project-management

Collaborative work

Analytical thinking

Retail media expertise

Education

Bachelor's Degree in Business, Analytics, or Marketing

Tools

Microsoft Office Suite

Retail bid management platforms

Job description

About WPP Media u00A0 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. u00A0 At WPP Media, we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Mediau2019s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impactu00A0 u00A0 The Director, Commerce Search will utilize their retail expertise to drive excellence in tactical activation of search-based activations. You will lead keyword strategy development, competitive research, campaign setup and management, and reporting of search media buys. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results. This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms search offerings u2013 from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Group Director, Commerce Search as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role. u00A0 Key Responsibilities u00A0u00A0

• Manage a team of direct reports and their career development.
• Oversee search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Partner with agency and client teams to help navigate the Commerce activation landscape.
• Utilize WPP Mediau2019s Commerce capabilities to service and deliver best-in-class solutions that accomplish clientu2019s business objectives.
• Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Assist in developing frameworks, case studies, trainings, and other content to continuously raise the bar of biddable Commerce media-buying teams.
• Manage relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns.
• Effectively create and deliver presentations and thought leadership to clients.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners.
• Lead the adoption of WPP Media Commerce for new business and existing accounts.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.

Requirements u00A0u00A0

• Bacheloru2019s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 7+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefitsu00A0 u00A0 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.u00A0u00A0 u00A0 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
u00A0
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. u00A0 WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration [e-mail]00A0or call [phone] and let us know the nature of your request and your contact information. u00A0u00A0 The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details. u00A0 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) u00A0for more information on how we process the information you provide. u00A0 While we appreciate all applications received, only those candidates selected for an interview will be contacted.u00A0