Director, Commerce Search New York, New York

GroupM; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Job summary

An innovative firm seeks a Director of Commerce Search to lead retail media search activations. This role involves managing a talented team and driving search-based strategies across major platforms like Amazon and Walmart. You'll leverage your expertise to enhance client outcomes through effective campaign management and collaboration with key partners. Join a dynamic environment that prioritizes employee growth and creativity, where your contributions will shape the future of media and advertising. If you're passionate about retail media and eager to make an impact, this is the perfect opportunity for you.

Benefits

Competitive medical, vision, and dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• 7+ years of experience in biddable performance media execution.
• Deep understanding of retail commercial elements for media decisions.
• Experience managing a team of direct reports.

Responsibilities

• Manage a team and oversee search media activations across retail networks.
• Execute campaign setup and budgeting to achieve client goals.
• Identify opportunities for process improvements and optimization.

Skills

Biddable Performance Media Execution

Retail Media Search Execution

Project Management

Data Analysis

Collaboration

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Marketing

Tools

Pacvue

Skai

Microsoft Office Suite

Job description

GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.

Role Summary & Impact

The Director, Commerce Search will utilize their retail expertise to drive excellence in tactical activation of search-based activations. You will lead keyword strategy development, competitive research, campaign setup and management, and reporting of search media buys. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results. This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms search offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Group Director, Commerce Search as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Key Responsibilities

• Manage a team of direct reports and their career development.
• Oversee search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Partner with agency and client teams to help navigate the Commerce activation landscape.
• Utilize GroupM Commerce capabilities to service and deliver best-in-class solutions that accomplish client’s business objectives.
• Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Assist in developing frameworks, case studies, trainings, and other content to continuously raise the bar of biddable Commerce media-buying teams.
• Manage relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns.
• Effectively create and deliver presentations and thought leadership to clients.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners.
• Lead the adoption of GroupM Commerce for new business and existing accounts.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 7+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.