Director - Commerce Marketing & Retail Media Execution

scj; Wisconsin; On-site; USD 180,000 - 240,000; Full time

Job summary

SC Johnson is seeking a Director of Commerce Marketing & Retail Media Execution in the United States to lead the commerce marketing and retail media capability across North American customers and channels. You will translate brand priorities into activation strategies that engage shoppers and drive profitable growth.

You’ll collaborate with brand marketing, sales, finance and agencies, oversee planning for Walmart, Target, and other retailers, and mentor a team to elevate how we invest in retail

Responsibilities

• Develop and lead SC Johnson's commerce marketing and retail media strategy across customers and channels.
• Translate brand growth priorities into shopper- and retailer-specific activation plans.
• Lead customer/channel commerce planning, retail media strategy and investment recommendations.
• Build scalable operating models and partner with cross-functional teams to drive incrementality.

Job description

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide - including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer's Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

The Director, Commerce Marketing & Retail Media Execution is responsible for leading SC Johnson's commerce marketing and retail media capability across North America customers and channels. The role translates brand and business priorities into customer and channel-specific activation strategies that drive shopper engagement, conversion, profitable growth and market share across physical and digital commerce.

The Director works cross-functionally with Brand Marketing, Integrated Media & Investment, Sales, Customer Marketing, CIBA, Finance and agency partners to connect national brand strategy with retailer and channel activation. This role leads customer/channel commerce planning, retail media strategy and investment recommendations, shopper conversion strategy, and the development of consistent ways of working across priority retailers and channels.

The Director is a key member of the North America Integrated Media & Commerce organization and serves as the functional leader for Commerce Marketing. The role leads a team aligned to Walmart, Target, Grocery, Club, Value & Drug, and Last Mile/Emerging Commerce, and reports to the Executive Director, Integrated Media & Commerce.

Essential Duties and Responsibilities:

Lead Commerce Marketing and Retail Media Strategy Across Customers and Channels:

• Develop and lead SC Johnson's commerce marketing and retail media strategy across customers and channels.
• Translate brand growth priorities into shopper and retailer-specific activation strategies across digital and physical commerce.
• Build differentiated customer and channel strategies based on shopper behavior, retailer capabilities, category dynamics and commercial opportunity.
• Establish clear roles for retail media, in-store activation, retailer digital platforms and emerging commerce within the total marketing plan.
• Partner with Sales and Customer Marketing to integrate commerce marketing into customer plans and Joint Business Planning while Sales retains ownership of the customer relationship.
• Identify emerging commerce capabilities, platforms, retailer partnerships and test-and-learn opportunities that can create incremental growth or competitive advantage.
• Ensure activation planning considers assortment, availability, promotion, innovation and digital shelf readiness required to convert demand.

Integrate Brand, Media and Commerce Planning to Improve Investment Productivity:

• Partner with BU Integrated Media & Commerce Leads to translate business and brand priorities into integrated activation plans.
• Partner with Integrated Media & Investment to recommend the appropriate role and level of retail media within the total media mix, including national versus retail investment tradeoffs.
• Bring customer, channel and shopper opportunities into annual and in-year investment planning rather than treating retail media as a separate funding stream.
• Evaluate retailer/JBP media opportunities against expected incrementality, strategic fit and alternative uses of the same investment; recommend when to engage, reshape or decline.
• Partner with CIBA, Media & Commerce Effectiveness and Finance to improve measurement of incrementality, marginal return, conversion and profitable business impact.
• Lead the team in making clear recommendations to scale, change, stop or shift investment based on performance and business opportunity.

Serve as Internal Expert and Thought Leader on Retail Media and Commerce Capabilities:

• Serve as the internal functional expert on retailer media networks, retailer audiences, onsite/offsite media, search, shopper media and closed-loop measurement.
• Consult with senior Marketing and Sales leadership on new and emerging capabilities within the rapidly evolving retail media and commerce landscape.
• Establish planning principles, investment standards and best practices across retailer media networks while recognizing differences in retailer capability and data maturity.
• Lead strategic engagement with retailer media organizations in partnership with Sales, Integrated Media and agency partners.
• Set clear strategic direction and performance expectations for agency partners; SC Johnson retains ownership of strategy, investment choices and customer/channel priorities.
• Proactively share learnings, beta opportunities and scalable best practices across Business Units, Sales teams and the broader Integrated Media & Commerce organization.

Build the Future Commerce Operating Model and Organizational Capability:

• Partner with AI, Automation