Director, Commerce

PHD UK; Chicago (IL); Hybrid; USD 90,000 - 155,000; Full time

Job summary

A leading global communications agency seeks a Digital Director to drive excellence in media buying across digital channels like Search and Social. This role involves managing a large team, directing investments, and ensuring alignment between strategies to meet client goals. Ideal candidates will have extensive experience in digital media and strong leadership abilities to inspire a team in a fast-paced environment.

Benefits

Health Insurance

401(k) Plan

Paid Parental Leave

Qualifications

• At least 7 years of experience in managing digital programs.
• Ability to lead and motivate teams effectively.
• Strong understanding of digital marketing and analytics.

Responsibilities

• Oversee a team focused on digital media buys including Search, Social, Programmatic.
• Direct digital investment allocation and operational processes.
• Ensure alignment between client strategy and media investment.

Skills

Leadership

Organizational Skills

Analytical Skills

Job description

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Overview

This is a transformative position, as we continue to align best practices in digital horizontally across all biddable channels (Search, Social, Programmatic). This individual must embrace the operational aspects of building core competencies across their team(s) while also be a driving force for creative ideation and generation in the Digital space. This person will work as Account Leadership’s right hand, leveraging a deep working knowledge of emerging and traditional digital channels to meet business needs and goals.

Expectations

The Digital Director will oversee a large team of Search, Social, and Programmatic practitioners, responsible for ensuring executional excellence across all biddable media buys. Their team will service a portfolio of Auto brands across multiple client teams and will act, in partnership with the head of the Biddable team to service as a conduit between account strategy teams and all biddable activity.

This position requires strong organizational and operational skills and will work alongside a Director of Operations to orchestrate and maintain processes to translate media strategies at scale in-platform for launch, optimization, and reporting.

Responsibilities

Placement and Planning:

• Strong storytelling that limits complexity and translates media challenges to marketing challenges
• Deep understanding of the client’s business goals – not simply media related goals
• Navigating KPI development and alignment with Marketing Science and Strategy counterparts across 3 account teams
• Directing digital investment allocation by activation channel including Programmatic, Search and Social
• Building an operational structure for connecting Strategy teams and client strategy with investment/activation
• Pull in/Aligned to specialty teams (Annalect, Marketing Sciences, Capabilities/Solutions, EP, etc.)
  
  

Activation

• Act as an overseer of the stewardship and excellence of all biddable activity
• Ownership and creation of a team processes for activation by managing Clients, OMG stakeholders, Platforms and Publishers
• Oversight of formats, screens and inventory selection to reach KPI goals
• Ensuring creative/message alignment (internal/external creative shops)
  
  

Orchestration

• Fundamental understanding of OMG digital offerings
• Responsibility for driving team understanding, education, and sponsorship of all activation platforms
• Author and direct processes for tactical media planning, campaign execution, QA, billing, actualization, and reconciliation of media buys
• Accountability to OMG finance for completion of internal tracking documentation (salesforce, search, social, digital)
• Deep/growing knowledge of the martech/adtech space and proactive product share-out
• Proactive outreach to central OMG education resources to keep personal and team knowledge ahead of the curve
  
  

Optimization

• Developing single points of contact for tactical KPI performance
• Excellence in portfolio allocation and resource management to exceed client/PHD goals
• Adoption of a “No surprises” culture – internally or externally – to ensure all parties are informed of client position in market
• Development of a plan to evangelize employee, client and operational successes to larger organization
  
  

Reporting

• Assuring reporting deliverables tie to business goals, not just KPIs
• Working with Marketing Science to create impactful reporting processes and structures
  
  

Goals

• 30 Days in:
• Have client mapping complete
• Own layout of current media plans across portfolio
• Establish executional processes in partnership with Operations lead and Biddabe Hub lead
• Establish relationships with account team strategy leads
• 60 Days in:
• On course with client relationships and understanding of key business initiatives
• Key processes are implemented and upheld across the team
• Have key channel leads in place and properly supported
• Uncover media re-alignment opportunities
• 90 Days in +:
• Elimination of overlapping tasks, investments, etc.
• Have multiple success stories on performance
  

Qualifications

• Track record of excellence in managing and executing Digital programs and investments meeting/exceeding both client and agency objective & goals (minimum 7+ years of industry related experience)
• Collaborative nature and experience media owners, agency business units and creative agency partners
• Strong leadership skills to inspire, cultivate and motivate a team – must be a proven creator and builder of high performing teams
• Process and detail oriented but have the ability to pivot and embrace change
• Strong comfort level with data, analytics and measurement
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$90,000—$155,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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