Director, Clinical Platforms

Cytek Biosciences, Inc.; Fremont (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Cytek Biosciences, a global leader in spectral flow cytometry, seeks a seasoned Product Marketing leader to drive regional product strategy and lifecycle management for IVD-focused solutions.

You will collaborate with Regulatory Affairs, Quality, PMO, and external partners to obtain regulatory clearances, forecast demand, and develop pricing and promotional tools for multiple regions. Travel up to 50% is expected.

Qualifications

• Bachelor's degree in Biology, Chemistry, Biochemistry or related discipline, or equivalent education and experience.
• MBA strongly preferred.
• 10+ years’ experience in product management, marketing, or business development with pricing and forecasting responsibility.
• Experience working with IVD-cleared products, IVD product clearances, and operating in the IVD space.
• Direct people management experience strongly preferred.
• Previous product launch experience required within relevant fields.

Responsibilities

• Develop and manage product marketing plans across regional portfolios.
• Collaborate with Regulatory Affairs, Quality, and the PMO to obtain IVD clearances.
• Gather market, competitor, and pricing insights to forecast revenue.
• Determine if ancillary products or capabilities are needed and create user requirements.
• Develop regional product recommendations and manage lifecycle post-launch.
• Produce regional market forecasts and size opportunities for profit targets.
• Create promotional tools and coordinate marketing communications and events.
• Maintain financial models including pricing, reimbursement, and accounts.
• Build knowledge of market access and regional reimbursement models.
• Monitor trends and competitive activity; adjust plans as needed.
• Interface with Research Marketing to support translational opportunities.
• Collaborate with Regional KOLs to identify collaboration opportunities.

Skills

Product management

Marketing strategy

Forecasting

Pricing

Cross-functional leadership

Education

Bachelor's degree in Biology, Chemistry, Biochemistry or related discipline

MBA

Job description

Overview

Cytek Biosciences is transforming the future of flow cytometry. As a global leader in spectral technology, our platforms enable deeper scientific discovery, empowering researchers in academic, clinical, and biopharma labs to accelerate breakthroughs with precision and efficiency. We are growing quickly and seek passionate, driven individuals to make an impact in a cutting-edge biotech company.

Responsibilities

• Develop, implement and manage new and/or existing products in a portfolio by producing and implementing product marketing plans, providing regional specific marketing input into Product Development teams.
• In conjunction with Regulatory Affairs, Quality, and the PMO, work with external CRO partners to successfully complete necessary clinical studies to obtain IVD regulatory clearances for Cytek products.
• Gather and provide information related to customers, competitors, the market, product positioning, revenue and unit forecasting and pricing strategies.
• Determine if ancillary products or capabilities are necessary for commercial success (e.g., LIS connectivity, automation) and create user requirements based upon market feedback to build or partner for the applicable ancillary products or capabilities.
• Develop recommendations for new products and actively manage their lifecycle post-launch (e.g., market growth, maturing and declining activities) as they relate to regional customers’ needs.
• In conjunction with regional commercial counterparts, produce and drive credible regional market-based forecasts. Size market opportunities and profit targets for the product portfolio.
• Assist in identifying and developing effective promotional and sales tools and marketing collateral for assigned products and region(s). Coordinate marketing communications, seminars, customer meetings and tradeshow activities with the Marketing Communications group and other business units to ensure consistency and effectiveness.
• Maintain and update financial models associated with Cytek clinical products, including pricing scenarios, customer acquisition methods, reimbursement models, and account additions.
• Build and maintain Cytek’s knowledge of market access and regional reimbursement models for applicable clinical products.
• Maintain knowledge of trends and competitive activity relevant to the assigned product or business unit in assigned region(s). Recommend new or revised approaches to the current plan.
• Interface with the Research Marketing team to help create global marketing plans for translational opportunities.
• Work with Regional Key Opinion Leaders and industry representatives to identify and build collaboration opportunities.

Qualifications

• Bachelor’s degree in Biology, Chemistry, Biochemistry or related discipline, or equivalent education and experience.
• M.B.A. strongly preferred.
• 10+ years’ experience in a similar product management, marketing, or business development role including experience in managing a product line, pricing, and forecasting and supply/demand responsibility.
• Experience working with IVD-cleared products, IVD product clearances, and operating in the IVD space.
• Direct people management experience strongly preferred.
• Previous product launch experience required within relevant fields.

Additional Skills and Competencies

• Ability to interact positively with cross-functional development team members globally.
• Ability to work within a diverse team and contribute to a positive work environment. Demonstrates ability to influence stakeholders in other functions.
• Analytical skills, with the ability to generate alternative solutions and manage risk by identifying criteria for trade-off decisions and facilitating difficult conversations.
• Mentorship and leadership qualities to guide team members.
• Understanding of external customer needs and how they affect business unit products and services.
• Self-motivated and a driving force of execution, able to complete tasks by leveraging relationships and setting goals.
• Flexibility and adaptability in a complex, fast-moving startup environment.
• Ability to adapt to changing needs and parameters caused by time, budget, or other constraints typical of a newly formed business and markets.

Physical Demands and Work Environment

• Prolonged periods of sitting and standing.
• Able to travel up to 50% of the time.

Cytek is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, gender identity, sexual orientation, national origin, genetic information, disability status, veteran status, or any other characteristic protected by law.