Director, Client Marketing Intelligence

rgare; Chesterfield (MO); Hybrid; USD 150,000 - 210,000; Full time

Job summary

RGA in the Americas is seeking a Director, Client Marketing Intelligence to aggregate and translate marketing data into actionable insights for regional leadership. You will drive the Americas strategy to boost revenue and client loyalty through analytics and cross-functional collaboration.

The role requires extensive experience in marketing analytics, CRM platforms, and presenting complex concepts to executives.

Qualifications

• Bachelor’s degree in marketing, business analytics, or related field.
• MBA or other advanced degree.
• 5+ years in strategic marketing, marketing analytics, sales operations or related.
• Deep expertise in translating data into actionable business applications.

Responsibilities

• Aggregate marketing data and intel across initiatives; translate into actionable insights for regional leadership.
• Support strategy to improve client engagement and drive revenue growth in the Americas.
• Apply analytics and research tools to inform regional leaders and teams.
• Create internal reporting framework with KPIs distributed to leadership and accounts.
• Recommend improvements to enterprise marketing platforms for better data integration.
• Lead platform training programs for the Americas and onboarding of client-facing teams.
• Build cross-functional relationships regionally and with EMEA and APAC.

Skills

Marketing analytics

CRM platforms

Data visualization

Strategic marketing

Sales operations

Stakeholder communication

Project management

Team collaboration

Education

Bachelor's degree in marketing or related field

MBA

Tools

HubSpot

Salesforce Marketing Cloud

Analytics tools

CRM analytics

Job description

You desire impactful work.

You're RGA ready

RGA is a purpose-driven organization working to solve today's challenges through innovation and collaboration. A Fortune 200 Company and listed among its World's Most Admired Companies , we're the only global reinsurance company to focus primarily on life- and health-related solutions. Join our multinational team of intelligent, motivated, and collaborative people, and help us make financial protection accessible to all.

A Brief Overview

The Director, Client Marketing Intelligence, the Americas, is responsible for aggregating, analyzing, and translating marketing data into actionable insights that inform business decisions. Executes on the Americas regional strategy to drive revenue growth and client loyalty across RGA. Drives alignment of the Business Development and account teams leveraging the tools, insights, and strategies to help them win more business while exceeding client expectations.

What you will do

• Aggregate marketing data and intel from across business initiatives, industry intelligence and internal marketing platforms, analyze for useful client engagement insights and trend data, and translate into actionable information for regional leadership and business teams.
• Support the Client Marketing team strategy and focus on consistently improving client engagement for the purpose of increasing client loyalty and driving revenue growth in alignment with the Americas strategic objectives across all lines of businesses.
• Apply business experience, research tools, and marketing analytics to inform strategic decision making for regional leaders and business teams.
• Create internal reporting framework comprised of key performance indicators that outline progress against business targets and gets distributed to regional leadership and account teams.
• Make recommendations for improvements to the Americas enterprise marketing platforms to meet RGA Americas' specific business needs, collect the most useful data insights, and allow for seamless integration with existing systems and processes for ease of use and access.
• Drive enterprise marketing system advancements and lead platform training programs for the Americas, including onboarding and ongoing training programs that support the unique requirements of regional client-facing associates and teams.
• Establish and manage internal cross-functional and cross-business relationships across the region, as well as with partners in EMEA and APAC.

Qualifications

• Bachelor's degree in arts/sciences (BA/BS) in marketing, business analytics, or related field required.
• MBA or other advanced degree.
• 5+ Years of experience and demonstrated success in strategic marketing, marketing analytics, sales operations or business operations, business development, sales and/or advertising, including working with a financial services company required.
• Deep expertise in business and marketing analytics and translating that data into actionable business applications required.
• Experience working for a large B2B organization preferred.
• Insurance-related experience preferred.
• Advanced knowledge of broad business practices required.
• Demonstrated ability to provide tangible and effective sales and marketing support resulting in the achievement of business growth strategy objectives required.
• Advanced oral and written communication skills demonstrating ability to share and impart knowledge required.
• Experience with CRM platforms, analytics tools, as well as presentation data visualization programs required.
• Analytics, planning and communication skills, demonstrating the ability to convey sophisticated business concepts to all stakeholders, including clients and associates required.
• Comfortable working in a fast-paced environment and ability to manage multiple priorities required.
• Advanced ability to investigate, analyze and solve complex problems/issues r equired.
• Exceptional attention to detail, the ability to thrive in a team environment, and an aptitude for decision making and problem solving required.
• Deep experience in enterprise-level marketing platforms such as Hubspot, Salesforce Marketing Cloud, or similar required.
• Advanced interpersonal skills to effectively work and direct executives and business professionals to translate needs and problems into viable/accepted technology solutions required.
• Understanding of marketing disciplines and tools including but not limited to: customer segmentation; SEO; paid search; paid media; social media; email marketing; lead generation; database management; website builders, among others required.
• MBA, FLMI or CLU preferred.

What you can expect from RGA:

• Gain valuable knowledge from and experience with diverse, caring colleagues around the world.
• Enjoy a respectful, welcoming environment that fosters individuality and encourages pioneering thought.
• Join the bright and creative minds of RGA, and experience vast, endless career potential.

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