Director, Card Growth & Partnerships

BoF Careers; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Bloomingdale's is seeking a strategic Director of Credit to own the acquisition, activation, and lifecycle of the Bloomingdale's card. You will shape the value proposition, partner with Loyalty, and lead the issuer relationship within Macy's, Inc.'s enterprise credit framework.

You will drive growth through multi-channel campaigns, optimize profitability, and ensure compliance across channels while collaborating with the customer engagement team and leadership to maximize lifetime value and

Qualifications

• 8+ years in retail credit, co-brand or private-label card, financial-services marketing, or customer marketing with direct credit ownership.
• Track record growing a card portfolio — new accounts, active rate, cardholder spend, and retention.
• Experience managing an issuer or bank-partner relationship within a matrixed enterprise credit structure.
• Working knowledge of credit economics — profit share, funding, and program profitability.
• Understanding credit-marketing compliance and regulatory requirements.
• Strong cross-functional and partnership skills to represent Bloomingdale's in senior conversations.
• Analytical rigor and fluency in customer economics and LTV.

Responsibilities

• Own the strategy for cardholder acquisition and the application-to-approval funnel across store, site, app, and in-store channels.
• Drive in-store acquisition through associate engagement and compelling value propositions.
• Set acquisition targets and manage performance metrics such as volume, approval rate, and account quality.
• Own the cardholder lifecycle from activation to spend growth and retention.
• Develop engagement strategies to raise active rate and frequency of cardholders.
• Build reactivation and retention programs for dormant and at-risk cardholders.
• Define and own the card's value proposition and ensure it aligns with Loyalty and enterprise programs.
• Lead issuer and enterprise credit partnership discussions and governance.
• Own the credit marketing calendar and KPIs for leadership visibility and compliance.
• Translate credit profitability into loyalty and lifecycle decisions with internal partners.

Job description

Bloomingdale's is seeking a strategic Director of Credit to own the acquisition, activation, and lifecycle of the Bloomingdale's card. You will shape the value proposition, partner with Loyalty, and lead the issuer relationship within Macy's, Inc.'s enterprise credit framework.

You will drive growth through multi-channel campaigns, optimize profitability, and ensure compliance across channels while collaborating with the customer engagement team and leadership to maximize lifetime value and