Director, Cafe Marketing Operations

Think Advertising Jobs; Port Saint Lucie (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Hard Rock Cafe seeks a Director of Marketing to conceive, plan, direct, and implement activities that generate revenues across multiple properties. You will lead digital campaigns, coordinate with agencies and internal teams, and ensure brand-aligned communication and PR across all channels.

The role requires harmonizing culture, mission, and standards to maximize cafe performance and guest satisfaction through strategic digital initiatives and cross-functional collaboration.

Responsibilities

• Lead digital marketing plan creation and execution for Cafes.
• Collaborate with agency partners on online campaigns (website, SEM, social) and ensure updates on property sites.
• Coordinate with sales, revenue and ops to align marketing plans with other departments.
• Maintain budget discipline and optimize digital programs for ROI.
• Align marketing and PR with brand standards and maximize media coverage.
• Grow market share with innovative digital promotions and events.
• Lead industry research to develop new digital strategies.
• Recommend actions aligned with success metrics.
• Hire and manage new digital agencies.
• Maintain day-to-day partner relationships.
• Coordinate with brand marketing and PR agencies on campaigns and media.
• Identify and activate digital partnerships.
• Drive visits and revenue across cafes, Rock Shops, F&B and outlets.
• Ensure adherence to Café Brand guidelines on digital campaigns.
• Coordinate with S&M regional teams for brand consistency.
• Report regional results monthly to senior leadership.
• Own and optimize the website for traffic and revenue.
• Improve content, UX and page performance; run A/B tests to lift bookings.
• Ensure site aligns with brand standards and revenue goals.
• Lead OpenTable strategy and reservations partnership.
• Own platform strategy for table management and reservations.
• Track fill rates, no-show trends, and guest satisfaction.

Job description

Benefits

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site:

Description

The Director of Marketing - Hard Rock Cafe will be responsible for conceiving, planning, directing, controlling and implementing the activities that generate revenues and contribute to the profitability of multiple designated properties. Using a mix of marketing, promotional, advertising, social media and public relation activities, the Director of Marketing will take an integrated approach to marketing planning and implementation. Acting as a brand ambassador the person must harmonize the culture, mission, values, and quality standards to ensure that all Cafes maximum potential is achieved. Interacting with employees, guests, agencies and owners this person must contribute to a positive and professional work environment.

Responsibilities

Lead all efforts related to the creation and execution of the Digital marketing plan, budget and strategies for Cafes. Work with selected agency partners with the implementation of the online campaign (website, SEM and social media) and ensure all relevant communication is available on property websites. Work with sales, revenue & operations teams to ensure that the marketing plan is integrated and in line with the other departments’ strategies and plans. Remain fiscally responsible and drive Digital programs to maximize return on investments. Ensure marketing and PR tactics align with brand standards, and receive maximum media coverage. Build business/market share by thinking of new Digital ways to promote Hard Rock Cafe and by participating in events to increase sales and profits. Champion industry research and trends for development of new Digital marketing strategies. Provide recommendations that align with marketing strategy success metrics. Appoint and manage new digital agencies. Manage relationships on a day-to-day basis. Monitor Digital campaign results to evaluate KPI's to assess performance and adjust strategies accordingly. Liaise with Cafe brand marketing and PR agencies to execute; creative campaign, media buy, press outreach, events, and crisis communications. Identify and activate relevant Digital partnerships. Drive visitation and revenue in cafes and rock shops, food and beverage and other property outlets through marketing activities. Ensure creative Café Brand guidelines are being used on Digital projects and campaigns are approved through the proper channels. Work with Hard Rock Café S&M Regional teams to ensure consistent application of the Hard Rock brand on all marketing, communication and media to ensure brand compliance. Report on regional results on a monthly basis to the senior cafe leadership and prepare reports for other key stakeholders as required. Own and optimize the website for traffic, conversion, and revenue. Drive continuous improvement across content, user experience, and page performance to grow organic and paid traffic, and run structured A/B tests on key pages to lift booking and engagement rates. Ensure the site reflects brand standards while directly supporting revenue goals across dining, retail, and events. Lead Open Table strategy and performance; partner with operations and sales on reservations. Own the platform end-to-end, setting strategy for table management, waitlist optimization, and reservation flow to maximize covers. Track fill rates, no-show trends, and guest satisfaction, and work with…