Cafe Marketing & Growth Director

Think Advertising Jobs; Port Saint Lucie (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Hard Rock Cafe seeks a Director of Marketing to conceive, plan, direct, and implement activities that generate revenues across multiple properties. You will lead digital campaigns, coordinate with agencies and internal teams, and ensure brand-aligned communication and PR across all channels.

The role requires harmonizing culture, mission, and standards to maximize cafe performance and guest satisfaction through strategic digital initiatives and cross-functional collaboration.

Responsibilities

• Lead digital marketing plan creation and execution for Cafes.
• Collaborate with agency partners on online campaigns (website, SEM, social) and ensure updates on property sites.
• Coordinate with sales, revenue and ops to align marketing plans with other departments.
• Maintain budget discipline and optimize digital programs for ROI.
• Align marketing and PR with brand standards and maximize media coverage.
• Grow market share with innovative digital promotions and events.
• Lead industry research to develop new digital strategies.
• Recommend actions aligned with success metrics.
• Hire and manage new digital agencies.
• Maintain day-to-day partner relationships.
• Coordinate with brand marketing and PR agencies on campaigns and media.
• Identify and activate digital partnerships.
• Drive visits and revenue across cafes, Rock Shops, F&B and outlets.
• Ensure adherence to Café Brand guidelines on digital campaigns.
• Coordinate with S&M regional teams for brand consistency.
• Report regional results monthly to senior leadership.
• Own and optimize the website for traffic and revenue.
• Improve content, UX and page performance; run A/B tests to lift bookings.
• Ensure site aligns with brand standards and revenue goals.
• Lead OpenTable strategy and reservations partnership.
• Own platform strategy for table management and reservations.
• Track fill rates, no-show trends, and guest satisfaction.

Job description

Hard Rock Cafe seeks a Director of Marketing to conceive, plan, direct, and implement activities that generate revenues across multiple properties. You will lead digital campaigns, coordinate with agencies and internal teams, and ensure brand-aligned communication and PR across all channels.

The role requires harmonizing culture, mission, and standards to maximize cafe performance and guest satisfaction through strategic digital initiatives and cross-functional collaboration.