Director, Business Development & Strategy - HB

Sigma Foods; Town of Texas (WI); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Sigma Foods is seeking a Director, Business Development & Strategy to drive regional growth in the United States. You will lead strategic initiatives, supervise regional staff, and partner with Category Management, Marketing, IT, and Sales to expand Hispanic brands in new mainstream accounts.

The role requires strong analytical, negotiation, and leadership skills, with a focus on revenue growth, profitability, and long-term expansion plans. Travel may be required.

Qualifications

• Bachelor’s degree in Business, Finance, Marketing, or related field or equivalent experience.
• Six (6) years of progressive business development or trade marketing experience.
• Five (5) years of consumer packaged goods experience.
• Three (3) years of management experience leading multicultural teams.

Responsibilities

• Evaluate expansion opportunities for current sales offices and reach new territories.
• Negotiate entry into new strategic accounts; support Hispanic brands in mainstream accounts.
• Identify product-market fit, differentiation, and brand value for stakeholders.
• Define and approve growth objectives for strategic accounts and distributors.
• Design and monitor regional promotional budgets; analyze pricing and budgets.
• Lead and develop staff; recruit, train, evaluate, and coach team members.
• Oversee KPIs and action plans; drive regional sales strategy and execution.
• Coordinate pricing tools and promotions to meet regional goals.
• Lead cross-functional projects with Category Management, IT, Marketing, Supply Chain and Sales.

Skills

Bilingual English/Spanish

MS Office Proficiency

Negotiation

Analytical Skills

Stakeholder Communication

Leadership

Education

Bachelor's degree in Business/Finance/Marketing

MBA preferred

Tools

MS Office Suite

Job description

Career Opportunities: Director, Business Development & Strategy - HB (50012)

Requisition ID50012-Posted08/28/2026-United States-Texas-Permanent-College

Drives strategic initiatives for assigned region; develops medium and long-term growth plans and profitability goals; analyzes and recommends emerging industry trends and expansion opportunities, including but not limited to, competitive threats, viability of outside business partners, internal business performance and business process improvement. Oversees operational relationships for strategic to achieve revenue goals, providing technical expertise and oversight to the business development efforts across the region. Deliver and present comprehensive business reviews and recommendations to leadership.

Essential Job Functions

• Evaluate and deploy expansion opportunity of current sales offices to reach new territories; implement territory expansion plans. Negotiate entrance into new strategic accounts; support introduction and development of Hispanic brands in mainstream accounts in collaboration with sales leadership.
• Identify, evaluate, and communicate product-market fits, product differentiation, and brand value to internal and external stakeholders
• Define and approve sustainable growth objectives for strategic accounts and distributors
• Design, create and monitor promotional activity budget for regional managers and key accounts; analyze pricing and promotional budgets; recommend allocation to meet regional goals in collaboration with sales managers; deploy promotional plans
• Manage and supervise staff, including but not limited to, hiring, training, evaluation, development, coaching personnel, and disciplinary actions
• Evaluate and develop sales best practices and operational efficiencies in collaboration with regional counterpart and DVP; implement best practices in assigned region.
• Oversee KPIs for sales offices; analyze root cause for variances to KPIs, collaborate with DVP to implement corrective action.
• Create and lead the regional sales strategy cohesively focused on shopper segments, distribution channel dynamics, and new business development
• Create, monitor, track and provide insight on sales goals, profitability goals, and territory expansion goals; manage sales compensation program in collaboration with finance; assess competitive landscape and institute sales program changes
• Develop and customize Hispanic Brands KPI analysis tools; manage pricing and profit tools to achieve organizational objectives
• Serve as a liaison and lead projects between Category Management, IT, Marketing, Supply Chain and Sales
• Other duties as assigned

Minimum Qualifications

• Bachelor’s degree in Business, Finance, Marketing, or a related field, or equivalent work experience.
• Six (6) years of progressive business development or trade marketing experience.
• Five (5) years of consumer packaged goods experience.
• Three (3) years of management experience with demonstrated ability to lead multicultural teams.

Preferred Qualifications

• Master of Business Administration preferred.

Knowledge, Skills & Abilities

• Bilingual fluency in English and Spanish, including reading, writing, and speaking.
• Proficiency with Microsoft Office, including Word, Excel, Access, and PowerPoint.
• Ability to identify complex problems, evaluate options, and recommend effective solutions.
• Strong analytical, negotiation, and problem-solving skills with attention to detail.
• Ability to communicate across all levels of the organization and present complex ideas clearly and concisely.
• Ability to build professional relationships with Hispanic Brands national accounts and cross-functional teams.
• Ability to influence and motivate collaborators to achieve sales goals.

Environmental/Working Conditions

• Work is typically performed in an office environment with regular sitting, standing, walking, reaching, and use of hands and arms.
• May be exposed to temperature variations from hot to cold.
• Work may involve interruptions and long or irregular hours.
• Travel may be required.

Physical Requirements

• Light physical effort, including the ability to lift, carry, push, or pull up to 10 pounds.
• Sedentary work with the ability to sit for a full shift of at least eight hours.
• Ability to stand and walk as needed, including standing for at least two hours at a time or for extended periods.
• Ability to hear adequately to understand spoken words, sounds, alarms, and other workplace communications.