Director, Business Development - Sports

Publicis Groupe; New York, Providence (NY, RI); On-site; USD 119,000 - 189,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Business Development to lead sports marketing initiatives. This hybrid role offers the chance to work closely with clients and internal teams, designing tailored solutions that maximize marketing strategies. You will leverage your expertise in the sports industry to drive business growth, collaborating with diverse stakeholders and ensuring successful implementation of sports products. Join a forward-thinking company that values diversity and fosters a culture of inclusivity while offering robust benefits and a competitive salary.

Benefits

Medical Coverage

Dental Insurance

Vision Insurance

Disability Insurance

401K Plan

Parental Leave

Tuition Reimbursement

Flexible Time Off

Qualifications

• 5-7 years of experience in business development or sales in the sports industry.
• Ability to thrive in a collaborative, fast-paced environment.

Responsibilities

• Prospect and close new brand clients for Publicis Sports.
• Build relationships with stakeholders across the Publicis agency ecosystem.

Skills

Business Development

Sales

Consulting

Stakeholder Management

Analytical Skills

Communication Skills

Presentation Skills

Education

Bachelor's Degree

Master's Degree (preferred)

Job description

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

Publicis Sports, the sports marketing division within Publicis Groupe, is searching for a Director, Business Development to join its team based in New York, NY. This position requires a highly motivated and entrepreneurial-minded person to design and implement tailored solutions and product strategies that maximize our clients’ sports marketing initiatives.

This role will act as a key liaison between our prospects, existing clients and our internal teams to help clients better understand the sports products and solutions available at Publicis and how to best implement these products to achieve clients’ business goals. Responsibilities include understanding client needs, building and proposing solutions aligned to those needs, conducting demos of Publicis Sports products and solutions, and ensuring successful implementation.

You will report directly to the SVP, Brand Development, while collaborating closely with the rest of the Publicis Sports team and other key internal stakeholders.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

• Prospect, build relationships and close new brand clients for Publicis Sports business amongst the existing Publicis client roster and external brand prospects
• Build and maintain relationships with stakeholders across the Publicis agency ecosystem. These include global client leads, strategy, media investment teams and others.
• Prospect, lead the business development process, and close new business for Publicis Sports products – i.e. sports vertical media and or research/data focused products for brands and rights holders.
• Serve as sports content subject matter expert while working with other Publicis agency teams on new business and/or upsell opportunities.
• Meet and exceed new business goals for the Publicis Sports consulting business and for sports vertical products.
• Take a disciplined approach to prospect development, forecasting, tracking and managing sales pipeline conversations

Qualifications

• 5-7 years of relevant experience in business development, sales or consulting at a rights holder (league or team), agency, or a sports media property
• Understanding of the sports industry, including trends, stakeholders, and market dynamics
• Proven experience collaborating across teams and lines of business within large organizations, including influencing stakeholders and working with diverse teams
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Self-starter with ability to thrive in a collaborative, fast-paced, environment, managing multiple projects simultaneously
• Excellent communication and presentation abilities, capable of articulating complex ideas clearly and persuasively
• Strong analytical skills with the ability to interpret data and derive actionable insights

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation Range: $119,510 - $188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/28/2025.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.