Director, Business Development, Media Effectiveness

Kantar; Chicago (IL); Hybrid; USD 140,000 - 165,000; Full time

Job summary

Kantar is seeking a Director of Business Development for Media Effectiveness in the United States. This role drives revenue across New York, Atlanta, Chicago and other key markets, leading cross-functional teams to craft differentiated proposals and close strategic deals.

You will manage complex sales cycles, align product capabilities with client needs, and negotiate favorable terms while mentoring others. A deep understanding of media planning and analytics is essential.

Qualifications

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions.
• Hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas.
• Media or Agency knowledge – know how publishers or agencies work, how their business operates for their clients.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging.
• Excellent commercial competence, presentation, and communication skills (verbal and written).
• Highly motivated, self-starter, driver of change and transformation.
• Shown cross portfolio collaboration.
• Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.

Responsibilities

• Identifies new business opportunities using network and market insights; manages all sales stages from prospecting to closing.
• Maintains sales pipeline, forecasts revenues, and reports activity using internal systems (Salesforce, Maconomy).
• Leads RFP and proposal development with internal teams, coordinating client timelines and crafting compelling collateral.
• Leads client-facing engagements from outreach to proposal presentations for senior-level stakeholders.
• Strategically grows existing clients with new solutions and differentiated offerings.
• Stays ahead of digital trends and how changes affect measurement needs; reports differentiation points.
• Develops deep understanding of how products fit client planning and decision workflows.
• Understands financials and negotiates pricing with clients.

Skills

Quota carrying sales

Hunter mentality

Media solutions

Commercial acumen

Presentation

Cross-portfolio collaboration

Cross-media analysis

Media planning

Tools

Salesforce

Maconomy

Job description

Location: New York, World Trade Center, Atlanta, Perimeter, Chicago, N. Green Street, California, Work from Home

Time Type: Full time

Job Description

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

Job Details

Business Development, Media Effectiveness, Director

New York City NY, Atlanta GA, Chicago IL, San Francisco CA

Why this job is important

This role is responsible for generating sales revenue and identifying prospective client business needs across Media Effectiveness solutions to new and existing Media or Agency clients that enhances coverage of our growth targets through consultative selling and negotiating. A successful candidate will need to be equal parts technical, product, media, client & program leadership savvy– and have experience leading media/ data relationships, results focused with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space.

What you'll be doing

• Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data; Responsible for all aspects of the sales process, from prospecting to qualification to closing
• Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activity
• Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates and tells a differentiated story
• Plays a lead client-facing role from initial outreach through final proposal presentation; Conducts client meetings to build and maintain high levels of customer satisfaction across all products; Present complex sales presentations to senior level players in the industry with ease
• Think strategically how we can grow existing clients with new solutions or unique ways to answer the client's questions
• Stay ahead of the evolving digital landscape and how changes will impact measurement needs, and reports back to the organization on points of differentiation
• Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows
• Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly

The skills and experience needed

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions; selling to marketing decision makers
• A hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas
• Media or Agency knowledge – know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
• Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills
• Highly motivated, self-starter, driver of change and transformation
• Shown cross portfolio collaboration
• Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.
• Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media

At Kantar, we go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

PRIVACY DISCLOSURE: By applying to this opportunity, you consent to the personal data you provide to us being processed and retained by The Kantar Group Limited ("Kantar"). Your details will be kept on our Internal ATS for as long as is necessary for recruitment purposes.

The salary range for this role is $140,000 - $165,000/year, plus variable component. Your final base salary will be determined based on several factors, which may include but are not limited to location, work experience, skills, knowledge, education, and/or certifications. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Location

New York, World Trade CenterUnited States of America

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.