Director, BU & Segment Marketing — Hybrid (US/Europe)

MediaTek; San Jose (CA); On-site; USD 201,000 - 287,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Savings plan

Paid holidays

PTO

Parental leave

401K

Job summary

MediaTek, San Jose, CA, seeks a Director of BU and Segment Marketing to own the go-to-market strategy for Compute, Personal Devices, Wearables, IoT, Automotive, and Data Center ASIC portfolios. You will coordinate with US, Europe, and Taiwan teams to shape launches, messaging, and roadmaps, driving unified campaigns and enablement.

The role requires 12+ years in B2B tech marketing and 5+ years leading teams, with deep AI/ML and SoC architecture knowledge.

Qualifications

• 12+ years in B2B technology marketing, Marcom, or segment and platform marketing in semiconductors, systems, or adjacent deep-tech markets.
• 5+ years leading and developing teams.
• Bachelor's degree in Engineering, Computer Science, Marketing, or a related field; demonstrable technical depth.
• Substantive command of AI and ML as it applies to silicon—accelerator architecture, on-device and edge inference, training vs inference economics.
• Experience owning positioning, messaging, and launches for a multi-segment portfolio.

Responsibilities

• Own BU and segment Marcom strategy across all business lines and build a coherent MediaTek AI story spanning devices and data centers.
• Serve as the primary Marcom counterpart to BUs on roadmap and launch planning, translating roadmaps into customer-facing narratives.
• Lead, coach, and grow the BU and segment marketing team across Compute, Data Center, Personal Devices, Automotive and IoT.
• Own launch readiness end-to-end: 360 planning, positioning, campaigns, collateral, decks, demos, web content, enablement, and post-launch measurement.
• Keep AI/tech narrative credible across NPU, accelerator architecture, memory/interconnect, and on-device vs cloud inference.
• Engage press, media, analysts; shape stories for keynote narratives and executive briefings at major events.
• Maintain live competitive/macro intelligence and translate it into leadership POVs.
• Collaborate with Asia-based HQ and cross-geography teams to ensure portfolio alignment and market relevance.

Skills

B2B marketing

Team leadership

AI/ML fluency

Excellent communication

Cross-regional collaboration

Education

Bachelor's degree in Engineering/CS/Marketing

Job description

MediaTek, San Jose, CA, seeks a Director of BU and Segment Marketing to own the go-to-market strategy for Compute, Personal Devices, Wearables, IoT, Automotive, and Data Center ASIC portfolios. You will coordinate with US, Europe, and Taiwan teams to shape launches, messaging, and roadmaps, driving unified campaigns and enablement.

The role requires 12+ years in B2B tech marketing and 5+ years leading teams, with deep AI/ML and SoC architecture knowledge.