Director of BU & Segment Marketing – AI/Compute

MediaTek Research Lab Inc.

San Jose (CA)

Hybrid

USD 201,000 - 287,000

Full time

9 days ago

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Benefits offered by this job

Health insurance
401K
Paid time off
Parental leave

Job summary

MediaTek is seeking a Director of BU and Segment Marketing for the US and Europe to own positioning and go‑to‑market for edge‑to‑cloud portfolio across Compute, Personal Devices, IoT, Automotive, and AI data centers. You will work with BU leaders, product management, and engineering to translate roadmaps into customer-focused narratives and launch plans.

You will lead the marketing team, coordinate with corporate communications, analyst relations, and events, and drive end-to-end campaigns,

Qualifications

  • 12+ years in B2B technology marketing or Marcom
  • Experience leading and developing teams
  • Strong collaboration with BU, PM and engineering
  • Proven ability to shape launch and go-to-market plans
  • Experience across US & European markets
  • Excellent written/verbal communication with press/analysts

Responsibilities

  • Own BU and segment Marcom strategy across Compute, Personal Devices, IoT, AI data center
  • Partner with BU on roadmap, launches and customer evidence
  • Lead, coach and grow the marketing team across segments
  • Own end-to-end launch readiness: 360 planning, assets, events, web content
  • Maintain credible AI technology narrative across architectures
  • Engage with press, media and analysts and shape key external moments
  • Monitor market intelligence and translate into strategic POVs

Skills

B2B marketing
Marcom leadership
Segment marketing
Team leadership
Strategic storytelling
US & Europe markets
AI fluency
Press/analyst briefing

Education

Bachelor's degree

Job description

MediaTek is seeking a Director of BU and Segment Marketing for the US and Europe to own positioning and go‑to‑market for edge‑to‑cloud portfolio across Compute, Personal Devices, IoT, Automotive, and AI data centers. You will work with BU leaders, product management, and engineering to translate roadmaps into customer-focused narratives and launch plans.

You will lead the marketing team, coordinate with corporate communications, analyst relations, and events, and drive end-to-end campaigns,

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