Director, Brand Strategy

Hims & Hers; United States; Remote; USD 170,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Unlimited PTO

Health benefits

ESPP

401k

Offsite retreats

Job summary

Hims & Hers is seeking a Director of Brand Strategy to lead the creative strategy for integrated campaigns. You will partner with cross-functional teams, agencies, and vendors to ensure strategy translates into breakthrough, brand-forward creative that resonates with consumers and drives business results.

You will develop brand personality, positioning, and messaging, while optimizing consumer journeys and collaborating with market research teams to uncover powerful insights.

Qualifications

• 10–15 years of experience in creative and brand strategy.
• Proven track record of building and scaling brands through creative storytelling.
• Strong understanding of channel best practices across online and offline consumer touchpoints.
• Ideally mix of brand-side and agency/in-house experience.
• Ideally healthcare/wellness / D2C brand experience.
• Deep expertise partnering with market research teams to glean insights.
• Comfort navigating fast-paced, high-growth environments with shifting priorities.
• Exceptional storytelling, communication, and stakeholder management skills.

Responsibilities

• Develop & refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands.
• Drive the development of channel strategies/briefs for integrated brand campaigns, and provide feedback on channel briefs from cross-functional partners to ensure consistency across the creative ecosystem during the time of launch.
• Audit and identify additional opportunities for optimizations across the consumer journey that improve consumers' understanding of our value proposition and create delightful, brand-forward experiences with our brand.
• Work closely with cross-functional partners to provide constructive, actionable feedback to guide creative development and ensure efficacy of creative execution against our brand objectives.

Skills

Brand strategy

Creative storytelling

Channel strategy

Stakeholder mgmt

Brand positioning

Cross-functional collaboration

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent‑first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

Hims & Hers is seeking a Director of Brand Strategy to support our Brand Team. In this role, you’ll drive the creative strategy for our integrated brand campaigns across the Hims & Hers brands. You’ll work closely with cross‑functional partners, agencies, and vendors to ensure the strategy inspires outstanding creative that breaks through the cultural zeitgeist, resonates with consumers, and drives intended brand and business results.

About You:

You’re a seasoned creative strategist with a passion for finding the intersection between a brand’s unique value and consumers’ unique needs. You’re an expert in crafting strategies that translate our brand value in a way that aligns with channel best practices, cultural truths, market opportunities, and unmet needs. You build strategies that inspire breakthrough creative thinking and change customer behavior. You sit at the intersection of culture, consumer, and business, and have seen firsthand how building brand equity impacts the bottom line.

You Will:

• Develop & refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands

• Drive the development of channel strategies/briefs for our integrated brand campaigns, and provide feedback on channel briefs from cross‑functional partners to ensure consistency across the creative ecosystem during the time of launch

• Audit and identify additional opportunities for optimizations across the consumer journey that improve consumers' understanding of our value proposition and create delightful, brand‑forward experiences with our brand

• Work closely with cross‑functional partners to provide constructive, actionable feedback to guide creative development and ensure efficacy of creative execution against our brand objectives

You Have:

• 10 - 15 years of experience in creative and brand strategy

• Proven track record of building and scaling brands through creative storytelling.

• Strong understanding of channel best practices across online and offline consumer touchpoints

• Ideally, a mix of brand‑side and agency/in‑house experience

• Ideally, healthcare/wellness / D2C brand experience

• Deep expertise partnering with market research teams to glean powerful insights

• Comfort navigating fast‑paced, high‑growth environments with shifting priorities

• Exceptional storytelling, communication, and stakeholder management skills

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full‑time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

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