Director Brand Marketing – Pharma Launch Leader

azuritypharmaceuticals; Raleigh (NC); On-site; USD 160,000 - 260,000; Full time

Job summary

Azurity Pharmaceuticals is seeking a Director of Brand Marketing to lead strategic and tactical marketing for a portfolio of products in North America. The role focuses on driving brand strategy, in-line marketing execution, and launch planning for current and future assets, with a strong emphasis on CNS-experienced leadership.

You will shape campaigns, manage a cross-functional team, and partner with Medical Affairs, Market Access, Sales, and Regulatory to ensure compliant, high-impact

Qualifications

• Bachelor's degree in Marketing, Life Sciences, Business, or related field.
• 10+ years of experience in the pharmaceutical or biotech industry.
• 5+ years of in-line marketing / launch experience in U.S. pharma/biotech market(s).
• CNS experience preferred.
• Proven ability to manage multiple brands or indications simultaneously.
• Strong cross-functional leadership and communication skills.
• Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.

Responsibilities

• Brand Strategy & Execution: Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
• Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials.
• Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
• Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
• Portfolio Management: Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity).
• Prioritize and allocate resources across brands to maximize impact and ROI.
• Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
• Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
• Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
• Launch Planning & Readiness: Lead cross-functional launch readiness efforts for new indications or products within the portfolio.
• Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
• Develop and manage North America launch timelines, training materials, and field execution strategies.

Skills

Brand strategy

Launch marketing

Cross-functional leadership

Pharma/biotech

US market experience

Education

Bachelor's degree in Marketing

MBA or advanced degree

Job description

Azurity Pharmaceuticals is seeking a Director of Brand Marketing to lead strategic and tactical marketing for a portfolio of products in North America. The role focuses on driving brand strategy, in-line marketing execution, and launch planning for current and future assets, with a strong emphasis on CNS-experienced leadership.

You will shape campaigns, manage a cross-functional team, and partner with Medical Affairs, Market Access, Sales, and Regulatory to ensure compliant, high-impact