Director, Brand Marketing & Launch Strategy

Azurity Pharmaceuticals; Woburn (MA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Azurity Pharmaceuticals seeks a Director, Brand Marketing to lead NA brand strategy, in-line marketing, and launch planning for a growing portfolio. This role drives campaigns, messaging, and ROI across lifecycle stages in a collaborative, cross-functional environment.

The ideal candidate brings 10+ years in pharma/biotech with 5+ years of U.S.-based marketing experience; CNS experience is preferred. This hybrid role offers in-office collaboration Tuesday–Thursday with Monday/Friday optional.

Qualifications

• 10+ years in the pharmaceutical or biotech industry.
• 5+ years of in-line marketing / launch experience in U.S. pharma/biotech markets
• CNS experience preferred.
• MBA or advanced degree preferred.

Responsibilities

• Develop and execute integrated marketing plans for in-line brands.
• Manage day-to-day brand operations, campaigns, messaging, and materials.
• Monitor brand performance, KPIs, and market dynamics to optimize strategy.
• Collaborate on primary and secondary market research to inform strategy.
• Oversee a portfolio of products at various lifecycle stages.
• Prioritize and allocate resources across brands to maximize ROI.
• Ensure brand consistency while tailoring approaches to product needs.
• Work with sales training, medical, legal teams on commercial training.
• Continually assess competitive marketplace to revise strategies as needed.

Skills

Brand marketing

Launch planning

Cross-functional leadership

Market research

Strategic planning

Education

Bachelor's degree in Marketing

Bachelor's degree in Life Sciences

MBA

Job description

Azurity Pharmaceuticals seeks a Director, Brand Marketing to lead NA brand strategy, in-line marketing, and launch planning for a growing portfolio. This role drives campaigns, messaging, and ROI across lifecycle stages in a collaborative, cross-functional environment.

The ideal candidate brings 10+ years in pharma/biotech with 5+ years of U.S.-based marketing experience; CNS experience is preferred. This hybrid role offers in-office collaboration Tuesday–Thursday with Monday/Friday optional.