Director, Brand Marketing

Tacony Corporation; Fenton (MI); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Performance-based incentives

Comprehensive medical/dental/vision programs

Company paid life insurance

Generous paid time off program

401K with employer matching contribution

401K with employer matching

Job summary

A global products company is seeking a Director of Brand Marketing to lead the marketing objectives across a diverse multi-brand portfolio. The successful candidate will have over 7 years' experience in brand marketing within a CPG organization. This role emphasizes strategic vision, team leadership, and driving growth through consumer insights and effective go-to-market strategies. Competitive compensation and benefits include performance incentives and comprehensive health plans.

Qualifications

• 7+ years of brand marketing experience within a CPG organization.
• 3+ years of people leadership experience.
• Proven success leading brands across B2B and DTC channels.
• Proven success leading brands across B2B and DTC channels.
• Strong track record developing brand strategies and executing integrated marketing programs.
• Deep expertise in consumer insights, brand analytics, and go-to-market execution.
• Exceptional communication skills and the ability to influence cross-functionally.

Responsibilities

• Own and drive marketing objectives that fuel growth across a multi-brand portfolio.
• Translate brand vision into clear strategies, actionable plans, and standout execution.
• Ensure brand consistency and excellence across all channels and touchpoints.
• Ensure brand consistency and excellence across all channels and touchpoints.
• Use consumer insights, data, and analytics to measure ROI, optimize spend, and sharpen strategy.
• Lead, coach, and develop a high-performing brand marketing team against KPIs and long-term goals.
• Collaborate with internal partners and select agency teams to create demand and competitive advantage.
• Stay ahead of industry trends, competitors, and white-space opportunities to shape future pipelines.

Skills

Brand strategy development

Cross-functional leadership

Consumer insights

Integrated marketing programs

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree (preferred)

Job description

Overview

We’re looking for a Director, Brand Marketing who thrives in an in-house, multi-brand environment to join the team in St. Louis, MO. This is someone who knows how to balance big-picture strategy with hands-on execution and can lead brands from idea to impact across channels. This role is about driving revenue, shaping brand futures, and making data-backed decisions that actually move the needle.

Why this role is different

• You’ll support and scale a portfolio of brands, not just one.

• You’ll work in-house, close to the business, customers, and outcomes.

• You’ll lead go-to-market strategies that connect brand, product, sales, and consumer insight into one powerful engine.

What We Do

What began in Nick Tacony’s basement as a post-war, start-up company over 75 years ago has since grown into an internationally recognized global products company with multiple offices, 300+ employees, and, successful sales in over 100 countries. Now operating under experienced 3rd generation family leadership, the Tacony Corporation (“Tacony”) is ready to write its next chapter as a distributor, manufacturer, wholesaler, and, marketer of diverse and innovative products in the sewing, home floor care, and, commercial cleaning marketplace. e aren’t just looking for anybody, we are dedicated to finding someone who enjoys what they do, enjoys the people they work with and for, and want to be part of a growth oriented, people first, purposeful organization that is dedicated to the customer and its mission and vision.

What You\'ll Do

• Own and drive marketing objectives that fuel growth across a multi-brand portfolio
• Translate brand vision into clear strategies, actionable plans, and standout execution
• Lead cross-functional go-to-market launches that build awareness, acquisition, and retention
• Ensure brand consistency and excellence across all channels and touchpoints
• Use consumer insights, data, and analytics to measure ROI, optimize spend, and sharpen strategy
• Lead, coach, and develop a high-performing brand marketing team against KPIs and long-term goals
• Collaborate with internal partners and select agency teams to create demand and competitive advantage
• Stay ahead of industry trends, competitors, and white-space opportunities to shape future pipelines

What You\'ll Need

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
• 7+ years of brand marketing experience within a CPG organization, with meaningful in-house experience supporting multiple brands
• 3+ years of people leadership experience
• Proven success leading brands across B2B and DTC channels
• Strong track record developing brand strategies and executing integrated marketing programs
• Deep expertise in consumer insights, brand analytics, and go-to-market execution
• Exceptional communication skills and the ability to influence cross-functionally

Non-Negotiable

This role requires in-house brand leadership experience. Agency experience is a plus—but owning brands day-to-day, balancing multiple priorities, and driving outcomes from the inside is essential.

What We Offer

As an employee at Tacony, you receive more than just a paycheck. Our total compensation package includes performance-based incentives, comprehensive medical/dental/vision programs with health savings account (HSA) or flexible spending account (FSA) options, on-site workout center, as well as company paid life insurance, a generous paid time off (PTO) program including paid holidays and a volunteer day, and a rich 401K with employer matching contribution!