Director, Brand & Integrated Campaigns - North America

Sage; Atlanta (GA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Bonus—30% annual

Health, dental, and vision insurance

401(k) retirement match (100% up to 4%

32 days paid time off (22 personal, 10

18 weeks parental leave

Work Away Program: 10 weeks remote/ab

Sage Foundation: 5 days volunteering

Tuition reimbursement up to $5,250

Wellness rewards program

Job summary

Sage in North America seeks a Director, Brand & Integrated Campaigns to shape the brand in a transforming market. You will lead cross-functional teams and own long-term brand strategy and major campaigns aligned to commercial priorities.

This role requires building high-performing teams, connecting brand awareness with demand and revenue, and partnering with Marketing, Product, and Sales across the region. Hybrid work from Atlanta with a focus on measurable impact.

Qualifications

• Significant leadership experience in integrated brand and marketing campaigns within a multi-product B2B organization.
• Strong grasp of full-funnel marketing and how brand building drives demand and growth.
• Experience developing campaigns for North American audiences, ideally in technology or SaaS.

Responsibilities

• Own long-term brand strategy and major campaigns aligned to brand and commercial priorities.
• Shape and lead full-funnel programs connecting awareness, consideration, and demand with engagement and revenue.
• Lead integrated campaign strategy across paid media, content, social, PR, events, and partnerships.
• Partner with Performance Marketing and Product Marketing to connect brand campaigns with GTM and product priorities.
• Ensure measurement framework with clear objectives and KPIs for brand and commercial outcomes.
• Lead, coach, and develop a high-performing campaigns team.

Skills

Integrated brand campaigns

Team leadership

Full-funnel marketing

North America market knowledge

Campaign performance analytics

Stakeholder management

Job description

Own how the Sage brand shows up across North America, and build the team that brings it to life. As Director, Brand & Integrated Campaigns, you'll be the custodian of a brand in transformation while leading full-funnel campaigns that drive measurable commercial results.

As a strategic leader, in this role, you'll set the direction for brand and integrated campaigns across North America, bring Brand, Performance Marketing, Product Marketing, and Corporate Affairs together around fewer, bigger, and more impactful programs, and work alongside Sage's growing in-house creative capability.

Why you'll want this role

• Bring a refreshed Sage brand to life in the North American market during a period of real transformation.
• Lead and grow a team of campaign managers, with the opportunity to shape the team
• Own the long-term health of the brand and the short-term results it drives, connecting brand awareness and preference with engagement, demand, and commercial results.
• Build preference with the buyers who are in market today and the much larger audience who will be tomorrow.
• Bring focus and structure to how campaigns get prioritized, planned, and launched across North America.

Who is Sage?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting/Finance, ERP, Payroll and HR software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence. We're collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do. You'll find a place where your ideas matter, your work has purpose, and where you'll have the chance to help define how we bring that innovation to life. You’ll join an environment that values creativity, collaboration, and customer obsession. Together, we’ll tell the stories that inspire businesses to thrive powered by Sage.

Location Requirement: Hybrid - 3 days per week from our Atlanta office (Ponce City Market)

• Act as a custodian of the Sage brand in North America, developing long-term brand strategy while leading major campaigns aligned to brand and commercial priorities.
• Shape and lead full-funnel programs that connect awareness, consideration, and preference with engagement, demand generation, and commercial outcomes.
• Drive campaign strategies that engage and convert both in-market buyers and future buyers who aren't in market yet.
• Turn business and market priorities into clear campaign strategies, including audience, proposition, messaging, creative, customer journey, and channel approach.
• Lead integrated campaign strategy across paid media, content, social, PR, corporate affairs, customer advocacy, events, sponsorship, and experiential, aligning every channel around shared audiences and measurable outcomes.
• Partner closely with Performance Marketing and Product Marketing to connect brand campaigns with vertical GTM, ABX, demand generation, and product priorities.
• Ensure Sage's measurement framework is incorporated across all campaigns, with clear objectives and KPIs covering both brand and commercial performance.
• Use customer insight, market intelligence, campaign data, and experimentation to guide investment decisions and continuously improve campaign effectiveness.
• Own campaign planning and governance across North America, setting priorities, the integrated campaign calendar, and the standards for launch readiness and post-campaign reviews.
• Lead, coach, and develop a high-performing campaigns team.
• Oversee creative and agency partners where needed, so the work is distinctive, relevant to North American audiences, and true to the Sage brand.
• Build strong relationships with North America Marketing and Sales leaders so campaigns support regional growth priorities.
• Champion integrated approaches to marketing, reducing fragmented activity and bringing teams together around fewer, bigger, and more impactful programs.

Success means North America campaigns that grow brand awareness, consideration, and preference while driving measurable audience progression, engagement, demand, and commercial contribution. You'll also be accountable for making campaigns more integrated, measurable, and effective across our North America marketing team.

What you'll bring - Qualifications:

• Significant leadership experience in integrated brand and marketing campaigns, leading teams and programs in a multi-product B2B organization.
• A strong grasp of full-funnel marketing and how brand building, demand generation, and commercial growth work together.
• Experience developing campaigns for North American audiences, ideally in technology, SaaS, or another complex B2B category.
• A track record of building and coaching high-performing teams.
• Strong creative judgment, with experience developing propositions, briefs, and integrated campaign platforms.
• Experience using campaign data and measurement to optimize performance and marketing investment.
• A proven ability to influence and align senior stakeholders across functions and regions.
• Experience managing budgets, creative partners, and large-scale, multi-channel campaign programs.
• A commercial, customer-focused mindset and comfort working in a fast-moving, matrixed organization.

Benefits?

• Competitive annual bonuses (30%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

Brand

United States

Atlanta

Hybrid

Working at Sage means you’re supporting millions of small and mid-sized businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business.

Our colleagues are high-performers who prioritize growth, make bold choices, and focus and galvanize to get things done. They work on meaningful, market-shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact.

Explore our culture and benefits: sage.com/careers/working-at-sage

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, contact [e-mail] .

Director, Brand & Integrated Campaigns - North America

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.