Assistant Brand │ Corporate (Springdale, AR)

Tyson Foods; Springdale (AR); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision, and Rx"

Relocation assistance not offered

Job summary

Tyson Foods in Springdale, AR is seeking an entry-level to early-career brand manager to gain cross-functional exposure and P&L accountability. You will support business planning, marketing execution, innovation initiatives, forecasting, and performance analysis for assigned brand categories.

You'll collaborate with Brand Managers, R&D, Operations, and Sales to drive product development, packaging innovations, and customer sell-in activities while tracking performance and adjusting plans as

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 1+ year of marketing, brand management, category management, CPG, or related experience preferred.
• Familiarity with Nielsen/IRI data is a plus.
• Strong analytical and data interpretation capabilities.
• Excellent presentation and communication skills; ability to collaborate across functions.

Responsibilities

• Develop annual business objectives and marketing plans.
• Help deliver volume, profit, market share, and financial targets.
• Monitor brand performance and recommend corrective actions.
• Analyze market data to generate actionable insights.
• Participate in product and packaging innovation projects.
• Lead cross-functional initiatives with marketing, sales, operations, and R&D.

Skills

Strong analytics

Presentation skills

Communication skills

Project management

Collaboration across functions

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Nielsen

IRI

Job description

Overview

This role is an entry-level to early-career brand management position with significant cross-functional exposure and P&L accountability. The individual will support business planning, marketing execution, innovation initiatives, forecasting, and performance analysis for assigned brand categories.

Key Responsibilities

Brand & Business Management

• Support development of annual business objectives and marketing plans.
• Help deliver volume, profit, market share, and financial targets.
• Monitor brand performance and recommend corrective actions when needed.
• Analyze market and business data to generate actionable insights.

Innovation & Product Development

• Participate in product and packaging innovation projects.
• Assist with: Concept development
• Feasibility validation
• Business case creation
• Project execution
• Customer sell-in activities
• Post-launch performance tracking

Partner with Brand Managers, R&D, Operations, and Sales teams throughout the innovation process.

Cross-Functional Leadership

• Lead and coordinate initiatives across: Marketing
• Sales
• Operations
• R&D
• Demand Planning
• Supply Planning

Influence without direct authority.

Forecasting & Planning

• Manage monthly volume forecasts.
• Collaborate with demand and supply planning teams to improve forecast accuracy.
• Support Joint Business Plan (JBP) objectives through proactive planning.

Customer & Sales Partnership

• Work closely with customer-facing teams.
• Incorporate customer strategies into brand plans.
• Identify growth opportunities and support execution.

Minimum Qualifications

Education

• Bachelor's degree in Business, Marketing, or related field.

Experience

• 1+ year of marketing, brand management, category management, CPG, sales planning, or related experience preferred.

Technical Skills

• Nielsen and/or IRI experience preferred.
• Strong analytics and data interpretation capabilities.

Soft Skills

• Strong presentation and communication skills.
• Ability to collaborate across multiple functions.
• Effective project management and prioritization.
• Comfortable operating in a fast-paced environment.

Travel

• Approximately 30%.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

Benefits

• We provide our team members and their families with paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits
• and more

Relocation Assistance Eligible: No

Work Shift: 1ST SHIFT (United States of America)