Director, B2B Marketing

Fidelity; Smithfield (RI); On-site; USD 140,000 - 200,000; Full time

Job summary

Fidelity is seeking an experienced Director of B2B Marketing to lead marketing initiatives for Healthcare and Higher Education within nonprofit sectors. You will drive ABM, demand generation, content activation, and integrated programs across Sales, Relationship Management, and cross-functional teams.

You will oversee a team, partner with marketing leadership, and coordinate with Content and Analytics to deliver data-driven results aligned with business growth and client impact.

Qualifications

• Bachelor's degree or equivalent with 12 plus years of experience, or Master's degree with 10 plus years of experience.
• Proven experience leading B2B marketing strategies, preferably within nonprofit, healthcare, higher education, financial services, or related industries.
• Demonstrated success with integrated marketing, demand generation, ABM, lead nurture strategies, and sales enablement programs.
• Strong ability to partner with Sales, Relationship Management, and cross-functional stakeholders to drive business growth and client engagement.
• Strategic and analytical mindset with the ability to leverage market insights, customer data, and performance metrics to inform decision-making.
• Experience developing case studies, client success stories, and content activation strategies that support business objectives.
• Excellent communication, executive presence, and leadership skills, including comfort presenting to and influencing senior leaders.
• Proven ability to lead teams, drive innovation, challenge the status quo, and deliver measurable business outcomes.

Responsibilities

• Develop and execute integrated B2B marketing strategies that drive awareness, demand generation, pipeline growth, client retention, and market expansion within the nonprofit sector, with a focus on Healthcare and Higher Education.
• Lead ABM strategies for priority prospects and clients, partnering with Sales and Relationship Management to deepen relationships and accelerate opportunities.
• Design and optimize lead nurture journeys across the prospect and client lifecycle with data-driven segmentation and personalized content.
• Partner with Content and Analytics teams to co-create and measure thought leadership, market insights, case studies, and client stories.
• Own integrated marketing plans leveraging digital, email, content, social media, events, field marketing, and sales enablement to deliver measurable outcomes.
• Collaborate across Workplace teams to align marketing with client needs and business priorities, leading a high-performing team.

Skills

ABM

Demand generation

Lead nurture

Thought leadership

Integrated marketing

Sales enablement

Education

Bachelor's degree or higher

Job description

Marketing, Creative & Communications

Director, B2B Marketing

Published: Sep 14

ID: 2132429

Fidelity is transitioning to a full-time onsite working model in phases by region and role. See job description for more information.

Onsite

Location

• Smithfield, RI

Team

• Marketing, Creative & Communications

Experience Level

Director

Job Description:

Note: Fidelity will not provide immigration sponsorship for this position

We are seeking an experienced Director of B2B Marketing to lead a team responsible for developing and executing strategic marketing initiatives within the nonprofit sector, with a primary focus on Healthcare and Higher Education. Reporting to the VP of TEM Marketing this role requires expertise in B2B marketing, including Account-Based Marketing (ABM), demand generation, lead nurture strategies, thought leadership activation, integrated marketing, media planning, and sales enablement, coupled with a strong track record of leading cross-functional initiatives and delivering results in complex matrixed organizations.

The ideal candidate will possess a strong understanding of the unique challenges and opportunities within these industries and the ability to develop proactive, data-driven marketing programs that align marketing objectives with business growth goals across Sales and Relationship Management teams.

Key Responsibilities:

• Develop and execute integrated B2B marketing strategies that drive awareness, demand generation, pipeline growth, client retention, and market expansion within the nonprofit sector, with a focus on Healthcare and Higher Education.
• Lead Account-Based Marketing (ABM) strategies for priority prospects and clients, partnering closely with Sales and Relationship Management teams to deepen relationships, accelerate opportunities, and support business growth.
• Design and optimize lead nurture journeys across the prospect and client lifecycle, leveraging data, segmentation, and personalized content to increase engagement, conversion, and long-term client value.
• Partner closely with the B2C Marketing Director to identify and activate B2B2C opportunities that connect institutional client objectives with participant engagement outcomes, creating aligned go-to-market strategies that maximize value for organizations and the individuals they serve.
• Own integrated marketing plans that leverage the full channel mix—including digital, email, content, social media, webinars, events, field marketing, and sales enablement—to deliver measurable business outcomes and support strategic growth priorities.
• Partner closely with Content and Analytics teams to co-create, activate, and measure thought leadership, market insights, case studies, client success stories, and other content that strengthens Fidelity’s market position, supports business development efforts, and demonstrates client impact.
• Collaborate across Workplace, including Sales, Relationship Management, Consulting, Product, and other key business partners, to align marketing strategies with client needs and business priorities, while leading a high-performing team and leveraging data-driven insights to drive innovation and marketing effectiveness.

Qualifications:

• Bachelor's degree or equivalent with 12 plus years of experience, or Master's degree with 10 plus years of experience.
• Proven experience leading B2B marketing strategies, preferably within nonprofit, healthcare, higher education, financial services, or related industries.
• Demonstrated success with integrated marketing, demand generation, Account-Based Marketing (ABM), lead nurture strategies, and sales enablement programs.
• Strong ability to partner with Sales, Relationship Management, and cross-functional stakeholders to drive business growth and client engagement.
• Strategic and analytical mindset with the ability to leverage market insights, customer data, and performance metrics to inform decision-making.
• Experience developing case studies, client success stories, and content activation strategies that support business objectives.
• Excellent communication, executive presence, and leadership skills, including comfort presenting to and influencing senior leaders.
• Proven ability to lead teams, drive innovation, challenge the status quo, and deliver measurable business outcomes.

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Category:

Marketing

Benefits that balance life and work

From our fully paid parent leave to our on-site health and wellness centers, our benefits support the belief that more balance you have, the better you can achieve your goals.

Company overview

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experience.

Reasonable accommodations

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation contact the HR Accommodation Team by sending an email to [e-mail], or by calling 800-835-5099, prompt 2, option 3.

Equal opportunity employer

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop, and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Applicant screening

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

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