Director - B2B & Integrated Marketing

Group Bayport; North Carolina; On-site; USD 120,000 - 180,000; Full time

Job summary

Group Bayport, a US-headquartered global e‑commerce and print technology leader, is seeking a senior B2B marketing leader to own the marketing agenda for Giant Media and Northcape. This role is not a sales-support function but a strategic, digital-first marketing leadership position.

You will shape brand positioning, demand generation, lead funnel design, trade-show strategy, and performance analytics across two brands, collaborating with sales to drive pipeline and revenue.

Responsibilities

• Brand building for Giant Media and Northcape: define positioning, messaging and identity for each brand.
• Growth strategy and marketing plan: own annual/quarterly plan and calendar aligned to revenue priorities and segments.
• Qualified demand generation: grow traffic, inquiries and MQLs across digital, CRM/email, content, social, partnerships and ABM.
• Lead funnel and CRM journeys: design MQL criteria, scoring, segmentation and nurture; deliver qualified leads to sales.
• Trade-show marketing: own brand narrative and journey for priority shows, including pre-show outreach and post-show nurture.
• Industry-platform growth: build growth plan for platforms like PPAI, ASI, SAGE with optimization and tracking.
• Analytics, budget and reporting: KPI dashboard per brand; review results with sales and reallocate effort.

Job description

Group Bayport, a US Headquartered Organization is a rapidly growing global e-Commerce, B2B and D2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India across three business verticals – Signages & Displays, Covers & Tarps, Home Décor and Apparels. Most of our business is through our family of D2C brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. We have been an early mover and a disruptor in the custom covers and Tarps D2C business.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For more about Group Bayport, please visit

Website: https://groupbayport.com/about-us/

LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/

Role Overview

The role owns the B2B marketing agenda for Giant Media and Northcape: building both brands, growing qualified demand and turning marketing into a measurable contributor to pipeline.

It is a strategic marketing role, not a sales-support function. The role has independence on brand positioning, messaging, trade-show narrative and lead-funnel design, and collaborates closely with B2B sales on priorities and conversion. We want a modern, digital-first and data-driven B2B marketing function rather than a traditional event-and-collateral one.

Key responsibilities

The role owns seven areas of work, each covering both brands with separate segment plans where they differ.

• Brand building for Giant Media and Northcape. Define positioning, messaging and identity for each brand within the approved brand architecture. Decide where the brands share infrastructure (CRM, platforms, trade-show presence, creative) and where they stay distinct (segments, messaging, offers).
• B2B growth strategy and marketing plan. Own the annual and quarterly plan and one integrated calendar for both brands, aligned to revenue priorities, target segments, territories and key accounts. Set the testing agenda and budget priorities.
• Qualified demand generation. Grow relevant traffic, inquiries and marketing-qualified leads across digital, CRM/email, content, social, partnerships and account-based marketing, using the specialist PODs for channel execution.
• Lead funnel and CRM journeys. Design MQL criteria and scoring jointly with sales, plus segmentation, nurture, reactivation and outreach programs. Deliver qualified leads to sales through an agreed MQL-to-SQL hand-off SLA covering response time and follow-up completion.
• Trade-show marketing. Own the brand narrative and the full journey for priority shows: target-account lists, pre-show outreach campaigns, booth and campaign assets, lead capture, post-show nurture and measurement of both brand and pipeline impact. Appointment setting and first contact sit with sales or the contact center.
• Industry-platform growth. Build a growth plan for PPAI, ASI, SAGE and other relevant B2B platforms: profile and product optimization, lead capture, promotional opportunities, performance tracking and testing of new platforms.
• Analytics, budget and reporting. Run a KPI dashboard reported by brand, covering brand health, qualified demand, funnel progression, platform and trade-show contribution and pipeline influence. Review results monthly with sales and the PODs and reallocate effort.

What this role is not

The role is defined as much by what it leaves to others as by what it owns.

• Not a replacement for the existing B2C digital and performance marketing organization.
• Not a sales-support or appointment-setting role. Calling leads and fixing meetings sits with sales or the contact center.
• Not a mouthpiece for short-term sales narratives. Brand and messaging decisions rest with this role, informed by sales input.
• Not a channel-execution role. Paid media, SEO, analytics and similar specialist work stay with the COEs.