Director, Audience Strategy

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 135,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Parental leave

Paid time off

Flexible benefits

Job summary

Publicis Groupe seeks a Director of Audience Strategy to scale data-led work across multiple clients. You will partner with VP and leadership to implement a strategic roadmap, educate client teams on 1P/2P/3P data, and drive real-time optimization across platforms. The role demands strong collaboration, strategic vision, and deep ad tech expertise.

You will guide audience playbooks, work with CDPs and data vendors, and lead a team to deliver measurable outcomes for campaigns and clients alike.

Qualifications

• 6+ years managing relationships across complex hierarchies.
• 8+ years of experience in digital media and ad technology.
• Excellent oral, written and client presentation skills.
• In-depth technical knowledge of ad and marketing technology and data-driven media activation.
• Deep experience using audience data to impact business outcomes.
• Strong project management and cross-functional collaboration.
• Previous agency-side experience preferred.
• Experience managing multiple clients/brands across marketing measurement platforms.

Responsibilities

• Lead the Audience Strategy day-to-day, mentoring team members and guiding client workflows.
• Implement strategic visions with audiences, leveraging deterministic technologies and data.
• Represent 1P/3P data use to drive ROI and educate stakeholders across the organization.
• Guide use of audience data to improve targeting and campaign performance in real time.
• Conduct primary audience research and define core audiences to support strategy.
• Develop and evangelize product offerings across DTAI with aligned measurement plans.
• Build relationships with Identity Resolution platforms and CDPs for deployment.
• Collaborate with programmatic and media investment teams for activation.

Skills

Relationship management

Digital media

Communication skills

Presentation skills

Ad tech knowledge

Data analytics

Project management

Client management

Team leadership

Strategic thinking

Tools

Ad servers

CDPs

comScore

SimilarWeb

Numerator

DSPs

Identity resolution

Job description

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

TheDirector, Audience Strategy, DTAI will play an integral roleinoperationalizing and scaling theAudience Strategy practiceat Infinite Roar. In partnership with the VP of Audience Strategy, this role willdrive Ad-Tech/MarTechand data-led integrationstrategies on behalf of our clients,whilepartneringclosely with Strategy, Activation, Operations, Media Analytics andAdOpsteamsto implement these strategiesacross multi-channel plans.

The Director isahighly motivated,entrepreneurial, detail-oriented individual, balancing theirpassionforinnovativeMarTech& Datasolutioningexperiencewiththeir bias toward action. Theirpractical mindsetwill enable theoperationalizingofsuccessfulproofs of concepts andwill work towardstandardizingapproachesthat will allow the practice to scale.

The Director will work withAudience Strategypractice leadand DTAI leadership toimplementa strategic roadmap for each Infinite Roarclient, andwill be charged with stewardship of that plan. The Director willpartner with Infinite Roarclient teams to educate them on the myriad uses ofaudience-leddatastrategies, leveraging 1P, 2P & 3P inputsto drive innovation,leveragingproprietarytechnology. This may includebutisnot limitedto:clean rooms, CDPs, advanced audience strategies, full-funnel measurement,targeting/re-targeting & suppression strategies. They will also generate insights andaudience profiles to align with strategic planning and will work withboth first-party andthird-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available.

The Director will partner with the development of an audience playbook & own the implementation, enabling approaches that willenhance ad targeting by using real-time consumer behaviors and preferences for more relevant,“right-time-right-place”ad deliveryacross a myriad of publishers and platforms.

Requiring high levels of collaboration andembodyinga“player-coach”approach, theDirectorwillleadaday-to-day team of direct reportsin providingclients& internal stakeholderswith a holistic understanding of their audience’s media consumption patterns, ensuring campaigns reach the right viewers on the most effective platformswhile developingand implementingdata-driven audience segmentation strategies using best-in-class tools, including 1P (Epsilon),third-party data providers (addressable& non-addressable, aggregators, industry research)as well astools likecomScore,SimilarWeb,Numerator,and others,to optimizenational, regional and local audience segmentation andad targeting.

Responsibilities

• Serve as the day-to-day team lead, mentoring team membersand direct reports,managing delivery against client workflows & operationalizingthe strategic visionfor Audience Strategy, developed in partnership with the Vice President, Audience Strategy

• Executing onthe strategic vision,they willownthe resultanttacticalworkflows &implementations,including:creation ofstrategic audiences to drive growth,utilizationofbest-in-class deterministictechnologies,andon-goingdocumentationof audience strategy work

• Represent Audience Strategy as thein-house expertson how1P and 3P audiencedata and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders

• Guide and drive use of audience data to impact media strategies for clients based on overallobjectives,through the optimization ofaddressable and offline audience strategies,leveragingdata-driven processes to improve targeting precision andoptimizecampaign performance in real time

• Conduct primary audience research, define core audiences to sustain and grow, andestablishstakeholder alignment to help shape marketing and content strategies

• Implement & driveour personalization strategy across all channels and customers, prospects on mobile, desktop, client website, CRM, etc.

• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)

• Partnerwith the VP, Audience Strategy to understand thelandscape ofMarketingand DataTechnologiesand be able topair solutions with a client’s specific needs tobest drive key business outcomes.

• Partner withDTAI leadstoevangelizeproduct offeringsacross DTAI and develop collaborativeaudience frameworks,aligned to the established measurement plan

• Develop strong relationships with Identity Resolution platforms, CDPs, or other AdTech solutions and projectmanagethedeployment and activation of data technology solutions.

• Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases

• Collaborate with the VP, Audience Strategy to oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).

• Share knowledge with client and internal teamsregardingaudience insights and results toimpactbusiness needs

• Be seen as a leaderwithin DTAI, at Infinite Roar andwith the client.

• Identifyopportunitiesto advance audience workand craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend.

Qualifications

• 6+ years managingrelationships across complexhierarchies anddemonstratedability to influence indirectly

• 8+ years of experience in digital media and ad technology

• Excellent oral, written and client presentation skills

• In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical stakeholders

• Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations

• Strong project management skills

• Strongknowledgeindigital media planning,executionand measurement processes

• Previousagency-side experience preferred

• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms

• Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobileweband in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics

• DigitalAudience and Performance Marketing Data Analytics experience preferred

• Deep understandingandexperience-based point-of-view onbest ofbreed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc.preferred.

• Start-up experience is a plus

• Embodya can-do attitude, and a “figureoutability” mindset

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• as well as parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $135,375.00 - USD $194,460.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/31/2026.