Audience Data & Platforms Lead

Publicis Groupe; Chicago (IL); On-site; USD 112,000 - 161,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, seeks an Associate Director for the Audience Design team to lead ad/MarTech and data integration strategies for clients, coordinating with Strategy, Activation and Operations to implement them.

You will become a data expert, advise on partner/vendor selection, data onboarding, CDPs and identity resolution, and translate complex tech concepts into plain language for clients while driving innovation and audience insights.

Qualifications

• 5+ years in digital advertising with client-services focus.
• 2+ years managing 2+ direct reports.
• Deep knowledge of ad tech, identity resolution, and CDPs.

Responsibilities

• Lead data strategy for clients and communicate it clearly to stakeholders.
• Explain technical concepts to non-technical audiences.
• Identify opportunities and educate clients with POVs.
• Oversee identity resolution platforms and deployment of data tech solutions.
• Partner with internal teams to support campaign activation and data use cases.
• Draft and review media documents and client memos.

Skills

Client-services experience

Managing 2+ direct reports

Ad tech knowledge

Tools

Identity resolution tools

CDP platforms

Job description

Spark Foundry, part of Publicis Groupe, seeks an Associate Director for the Audience Design team to lead ad/MarTech and data integration strategies for clients, coordinating with Strategy, Activation and Operations to implement them.

You will become a data expert, advise on partner/vendor selection, data onboarding, CDPs and identity resolution, and translate complex tech concepts into plain language for clients while driving innovation and audience insights.