Director, Audience Activation & Growth

NielsenIQ; Northern (KY); Hybrid; USD 118,000 - 160,000; Full time

Benefits offered by this job

Healthcare plan

401(k) retirement plan

Tuition reimbursement

Life and AD&D insurance

Disability insurance

Paid time off

11 paid holidays

Job summary

MRI-Simmons, a joint venture majority owned by NIQ, is seeking a Director of New Business Development for Audience Activation focused on agencies. You will lead sales initiatives to grow our Advanced Advertising business, collaborating with Media, Brand and Agency verticals to develop opportunities and close deals.

Expect ~25% travel and close collaboration with cross‑functional teams. The role requires 5–10+ years in ad tech sales, a strong network, and the ability to articulate data‑driven

Qualifications

• 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands.
• Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams.
• Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV.
• Demonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling way.

Responsibilities

• Identify, develop, drive new business and upsell opportunities focused on audience activation, enrichment and data enablement.
• Manage end‑to‑end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary.
• Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations.
• Lead advanced advertising, audience activation, and other data‑driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligence.
• Coordinate outreach and engagement where needed with internal sales colleagues across all verticals.

Skills

Audience activation

Programmatic

Negotiation

Relationship management

Executive communication

Cross-functional collaboration

Deal closing

Job description

MRI-Simmons, a joint venture majority owned by NIQ, is seeking a Director of New Business Development for Audience Activation focused on agencies. You will lead sales initiatives to grow our Advanced Advertising business, collaborating with Media, Brand and Agency verticals to develop opportunities and close deals.

Expect ~25% travel and close collaboration with cross‑functional teams. The role requires 5–10+ years in ad tech sales, a strong network, and the ability to articulate data‑driven