Director, Audience Activation & Growth

NielsenIQ; Chicago (IL); On-site; USD 117,000 - 160,000; Full time

Benefits offered by this job

Comprehensive healthcare

401(k) with company matching

Tuition reimbursement

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee Assistance Program

Job summary

MRI-Simmons, a joint venture majority owned by NIQ, seeks a Director, Audience Activation to lead sales initiatives and grow the Advanced Advertising business. You will work with the Media, Brand and Agency verticals to develop opportunities, present solutions, and close new contracts.

The role requires 5–10+ years in ad tech sales, strong relationships with agencies, and proven ability to drive audience activation.

Qualifications

• Bachelor’s degree required.
• 5–10+ years of sales or business development in advanced advertising, programmatic, addressable, data enablement, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands.

Responsibilities

• Identify and develop new business and upsell opportunities in audience activation and data enablement.
• Lead end‑to‑end engagements: strategy, proposals, negotiations, and contracts.
• Manage relationships with agency holding companies and client teams, 25% travel expected.
• Collaborate with Commercial, Marketing, Operations and Product teams to incorporate client feedback.

Skills

Audience activation

Sales / Business development

Industry relationships

Negotiation

Executive communication

Hunter mindset

Education

Bachelor’s degree

Job description

MRI-Simmons, a joint venture majority owned by NIQ, seeks a Director, Audience Activation to lead sales initiatives and grow the Advanced Advertising business. You will work with the Media, Brand and Agency verticals to develop opportunities, present solutions, and close new contracts.

The role requires 5–10+ years in ad tech sales, strong relationships with agencies, and proven ability to drive audience activation.