Director, Audience Activation & Growth

Nabla; New York (NY); Hybrid; USD 117,000 - 160,000; Full time

Benefits offered by this job

Comprehensive healthcare plan

401(k) retirement plan

Discretionary paid time off

Paid holidays

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee Assistance Program (EAP)

Job summary

NIQ’s MRI‑Simmons team in New York seeks a Director, Audience Activation to drive growth for Advanced Advertising offerings, including data enrichment and activation. You will collaborate with Agency, Brand, and Tech teams to shape opportunities, lead presentations, and finalize negotiations, with travel and a hybrid work model in NYC.

The role focuses on engaging agency holding companies, leveraging a broad ad tech network, and delivering data-driven activation strategies that align with

Qualifications

• Bachelor’s degree required.
• 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands.
• Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams.
• Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV.
• Demonstrated ability to communicate the value of audience and data-driven solutions clearly.
• Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred.
• Exceptional relationship management and executive-level communication skills.
• Strong negotiation skills with experience navigating complex commercial agreements; highly collaborative, proactive, and self-directed.

Responsibilities

• Identify, develop, drive new business and upsell opportunities focused on audience activation, enrichment and data enablement.
• Lead or participate in Advanced Advertising presentations and negotiations.
• Own commercial discussions and terms in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations.
• Lead engagement with agency holding companies and client teams.
• Collaborate with Commercial, Marketing, Operations and Product to inform development and prioritization.
• Ensure CRM accuracy and revenue tracking.

Skills

Audience activation

Data enablement

Ad tech

Programmatic

Negotiation

Communication

Relationship management

Sales experience

Education

Bachelor's degree

Job description

NIQ’s MRI‑Simmons team in New York seeks a Director, Audience Activation to drive growth for Advanced Advertising offerings, including data enrichment and activation. You will collaborate with Agency, Brand, and Tech teams to shape opportunities, lead presentations, and finalize negotiations, with travel and a hybrid work model in NYC.

The role focuses on engaging agency holding companies, leveraging a broad ad tech network, and delivering data-driven activation strategies that align with