Director, Area Market Access Strategy & Marketing

AbbVie Inc.; Mettawa (IL); On-site; USD 130,000 - 190,000; Full time

Job summary

AbbVie in Mettawa is seeking a seasoned marketing leader to own the Area market access strategy and drive performance across payer landscapes and key local accounts. You will coach a dedicated marketing team, partner with Payer Strategy, Brand BUs and Strategic Channel teams to execute locally tailored plans and optimize region-wide access initiatives.

The role requires deep market access experience, strong analytical skills, and a track record of cross-functional leadership in a matrixed pharma

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• 5+ years in marketing strategy development in pharma/biotech
• 7+ years marketing management experience, ideally with C-suite account management
• 3+ years account management
• 3+ years Market Access experience
• 12+ years total health care industry experience
• Experience leading teams in a matrixed environment
• Experience translating payer/BU strategies to local market initiatives
• Strong analytical skills and familiarity with BI tools for strategic decisions

Responsibilities

• Own the Area market access marketing strategy and resource development
• Lead Area Access Associate Marketing team with daily coaching and performance management
• Collaborate cross-functionally to develop tailored strategic plans for Area Access stakeholders
• Serve as regional expert on customer types, market trends, and payer landscapes
• Oversee analytics support to shape data-driven decisions and optimize tools
• Identify best practices and drive continuous improvement in market access objectives
• Develop and manage Area marketing materials for ADs/AEs to address regional challenges
• Maintain deep understanding of multiple brands and customer types to optimize resource allocation

Skills

Strategic marketing

Team leadership

Cross-functional collaboration

Data-driven decision making

Market access knowledge

Payer marketing

Analytical skills

Education

Bachelor’s degree in Marketing/Business/Life Sciences

Tools

BI tools

CRM systems

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

Key Responsibilities Include:

• Lead Area Market Access Success: Serve as the ultimate owner of the Area market access marketing strategy and resource development, ensuring Area Access and Account performance goals are met or exceeded.
• Manage Area Access Associate Marketing team: Provide day-to-day coaching, performance management, and strategic direction for Area Marketers to enhance strategic success, develop and implement pull-through initiatives, and foster robust internal and external stakeholder partnerships.
• Strategic Area Planning/ Cross-Functional Collaboration: Collaborate with Area Access Leads, as well as Payer Strategy, Brand Business Units (BUs), and Strategic Channel Account Management teams to develop and execute strategic plans that are tailored to the Area Access stakeholders, including key local customer influencers (e.g., large employers, regional PBMs, health systems, large group practices), local policies (e.g., Medicaid), and other market trends (e.g., rise of aggregators)
• Customer & Stakeholder Expertise: Act as the regional expert on customer types, market trends, and payer landscapes, effectively translating insights into actionable strategies.
• Analytics & Decision-Making: Oversee regional support from MABI and other analytics teams to shape data-driven decisions, refine account management tools, and optimize tooling for region's field execution.
• Continuous Improvement: Identify best practices, share learnings with cross-functional teams, and proactively recommend process or strategic enhancements to advance AbbVie’s market access objectives.
• Performance Accountability: Drive customer account performance strategies rand pull-through plans, using data and analytics tools to ensure incentive structures and resources are in place for optimal account execution.

• Area-Level Marketing Execution: Develop and manage marketing materials to support Area Directors (ADs) and Executives (AEs) as they drive access in their market, including helping them address unique regional or customer-type challenges (e.g., 340B, rate challenges, rise of aggregators, etc.)
• Cross-Brand & Multi-Customer Expertise: Maintain a deep understanding of multiple brands, diverse customer types (e.g., IDNs, VISNs, Employers), and sub-regional variations to drive effective targeting and resource allocation.
• Ongoing Optimization: Continuously update and refine marketing strategies in response to evolving market landscapes, payer policies, and competitive dynamics, ensuring AbbVie’s market access objectives are consistently met or exceeded.

Qualifications

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• Demonstrated ability (5+ years) to develop and execute marketing strategies in a pharmaceutical or biotech environment
• Demonstrated ability to lead
• >7 years Marketing management experience, ideally experience supporting C-suite account management preferred
• >3 years Account management experience
• >3 years of Market Access Experience
• >12 total combined years of health care industry experience
• Proven management experience leading teams or managing direct reports in a complex, matrixed environment
• Experience collaborating with cross-functional teams to adapt broader brand Payer or BU strategies into localized market initiatives.
• Experience developing local, data-driven strategies based on pharmaceutical market access frameworks
• Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making

Preferred Qualifications:

• Advanced degree (MBA, MPH, etc.)
• Proven experience in payer marketing, market access, or health policy.
• Working knowledge of market access and customer management across types (e.g., regional payers, PBMs, 340B, state Medicaid, IDNs).

Ability to navigate matrixed organizations and influence without direct authority, fostering collaboration and alignment

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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