Director, Analytics & Marketing Measurement

Socket.dev

Chicago (IL)

Hybrid

USD 115,000 - 130,000

Full time

5 days ago

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Benefits offered by this job

Medical coverage

401(k) plan

Paid time off

Job summary

Publicis Groupe seeks an Associate Director of Analytics to lead measurement strategy across Toyota’s national, regional, and dealer programs. You will transform complex data into actionable insights, guiding investment decisions and driving marketing effectiveness.

You’ll own the analytics data platform, build scalable workflows, and mentor a high-performing team while collaborating with media, CRM, and client teams to maximize dealer revenue and customer engagement.

Qualifications

8+ years in analytics, marketing science, BI, or media measurement.
Automotive, retail, or large-scale consumer marketing experience preferred.
Experience supporting MMM programs and attribution frameworks.
Hands-on experience with AI-assisted analytics workflows in production.

Responsibilities

Lead analytics strategy across National, Regional, and Dealer marketing initiatives.
Develop KPI frameworks, reporting standards, and benchmarks.
Translate data into strategic recommendations to improve marketing effectiveness.
Own MMM program data delivery, governance, and model output application.
Deliver executive-level insights and influence client decisions.
Mentor analytics team and establish best practices for analytical excellence.