Director of Sports Analytics & Partnership Intelligence

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Paid time off

Job summary

Publicis Groupe is seeking a Director of Measurement and Analytics to lead analytical projects for brands and rights holders, focusing on partnership research, valuation, and measurement. The role requires deep expertise in analytics, sponsorship, and client advisory, with leadership responsibilities for a small team.

The position is based in New York, NY or Chicago, reporting to the VP of Product Strategy, and involves working with Publicis Sports consulting and sales teams to drive

Qualifications

• BA/BS degree or equivalent experience required; MBA preferred.
• 5+ years leading a measurement/research and/or analytics team in sports and/or entertainment.
• 6+ years of business strategy, consulting, or agency experience (preferably in the sports/entertainment industry).
• 2+ years with data visualization tools (Tableau, PowerBI, Looker).
• 2+ years’ experience with SQL, R and/or another statistical programming language a plus.

Responsibilities

• Lead project management with strong presentation delivery and reporting.
• Provide clients with measurements, analytics, and sponsorship insights across data types.
• Develop and present partnership research, valuation, and go-to-market strategies.
• Manage a small team to deliver projects on time and within budgets.
• Collaborate with VP of Product, sales, and consulting teams to develop proposals and SOWs.

Skills

Measurement leadership

Analytics

Sponsorship analytics

Client advisory

Presentation skills

Education

BA/BS degree

MBA preferred

Tools

Tableau

Power BI

Looker

SQL

Job description

Publicis Groupe is seeking a Director of Measurement and Analytics to lead analytical projects for brands and rights holders, focusing on partnership research, valuation, and measurement. The role requires deep expertise in analytics, sponsorship, and client advisory, with leadership responsibilities for a small team.

The position is based in New York, NY or Chicago, reporting to the VP of Product Strategy, and involves working with Publicis Sports consulting and sales teams to drive