Director, Analytics Insights

Horizon Media LLC; New York (NY); Hybrid; USD 150,000 - 195,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Retirement savings plans

Company paid holidays

Unlimited PTO

Mental health resources

Pet insurance

Fertility assistance programs

Fitness reimbursement

Job summary

Horizon Media Inc. is seeking a senior analytics professional to partner with the client analytics team and senior leadership. You will translate digital and traditional metrics into actionable insights for multi-client engagements, driving data-informed decisions across campaigns.

The role requires strong business acumen, superior client service, and a commitment to diversity and inclusion. A hybrid work environment and opportunities for growth are offered.

Qualifications

• Deep knowledge of digital and linear/traditional metrics for brand and direct response.
• Experience building analytic approaches across diverse client bases.
• Proven ability to lead teams and mentor junior staff in digital analytics.

Responsibilities

• Build dashboards and deliver concise, actionable insights.
• Develop KPIs and reporting approaches aligned with campaign goals.
• Translate complex data into digestible recommendations for clients and internal teams.
• Manage client expectations across multiple engagements.

Skills

Analytical skills

Digital analytics

Communication skills

Team collaboration

Python

SQL

Tableau

Google Analytics

Tools

DoubleClick/DART

MediaMind

Omniture

Kantar YouGov

Excel

PowerPoint

Job description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

• 5%- Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
• 5%- Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
• 5%- Must be able to peel through the layers of reported data, discerning the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
• 85%- Must be able to manage client expectations successfully throughout multiple engagement

Who You Are

You will go toe to toe with the client’s analytics team, as well as senior leadership potentially including the CMO. You will need to have a thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients. A strong business acumen and superior client service skills are a must. Also a supporter and advocate of diversity, equity and inclusion.

Key Behavioral Competencies

• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Thought leadership on all aspects of digital advertising, digital media strategyand standard media measurement
• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms

Preferred Skills & Experience

• Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations
• Expert knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics
• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
• Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients
• Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3)
• Expertise in: Ad-servers and verification tools (i.e. Google Marketing Cloud, DoubleVerify)
• Demand Side Platforms (e.g. The Trade Desk)
• Site and app analytics (i.e. Google Analytics, Kochava)
• Social listening (e.g. Netbase)
• Data Management Platforms (i.e. Neustar)
• Research Vendors (i.e. Kantar, YouGov)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data visualization tools (e.g. Tableau)
• Self-serve analytics platforms (e.g. Alteryx)
• Scripting languages and relevant packages (e.g. R & tidyr)
• Integrated development environments (e.g. RStudio)
• SQL to query relational databases
• Microsoft Excel and Powerpoint
• Market Mix Modeling
• Python
• Experience managing and coordinating efforts across various teams/offices
• Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI)
• Certificates, Licenses and Registrations N/A
• Physical Activity and Work Environment N/A

#LI-TV1 #LI-HYBRID #LI-HN

Salary

Salary Range $150,000.00 - $195,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Equal Opportunity

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Culture

Want to know what makes Horizon a great place to work? At Horizon, business is personal — and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success. Follow up on Instagram and LinkedIn.