Director, AI-Driven MarTech Platform

Coca-Cola HBC; Atlanta (GA); On-site; USD 171,000 - 198,000; Full time

Job summary

The Coca-Cola Company in Atlanta is seeking a Director, Software Engineering to own a flagship MarTech product line end to end, from discovery through delivery and operation. This hands-on leader directs a global engineering team and partners with Product Management, Data Services and marketing stakeholders.

You will drive AI-native delivery, establish engineering standards, and ensure security, cost discipline and platform reliability across regions.

Qualifications

• 15+ years of software engineering experience.
• 5+ years building consumer-facing digital websites/apps and at least 8+ years designing enterprise-grade MarTech stacks.
• Proven product ownership with outcomes over projects.
• Experience leading globally distributed engineering teams with in-house and vendor staff.
• MarTech & AdTech credibility around 1st party data and identity resolution.
• Cloud & DevOps depth with AWS/Azure and CI/CD.
• AI-native engineering familiarity with LLM, RAG, vector databases, and security considerations.
• Exceptional communication and leadership presence.
• Bachelor’s degree required; advanced degree preferred.

Responsibilities

• Own end-to-end engineering and delivery of a large-scale MarTech product across its lifecycle.
• Lead a global team of engineers, architects, and product owners across centers.
• Deliver high-quality engineering for consumer experiences and the MarTech/AdTech stack.
• Define and maintain the product technology roadmap in partnership with marketing teams.
• Coach and develop the engineering talent with clear standards and accountability.
• Manage relationships with external partners and third-party integrations.

Skills

AI-native engineering

Cloud & DevOps

Engineering leadership

Communication

Product ownership

MarTech & AdTech

Education

Bachelor’s degree in engineering, CS or related field

Job description

The Coca-Cola Company in Atlanta is seeking a Director, Software Engineering to own a flagship MarTech product line end to end, from discovery through delivery and operation. This hands-on leader directs a global engineering team and partners with Product Management, Data Services and marketing stakeholders.

You will drive AI-native delivery, establish engineering standards, and ensure security, cost discipline and platform reliability across regions.