Director, AI-Driven Legal Communications

Norm Ai; United States; On-site; USD 120,000 - 190,000; Full time

Job summary

Norm Ai, a leading AI-powered law tech firm, seeks a Director of PR & Communications to build and lead an external program that strengthens the reputations of both Norm and Norm Law. You will establish a clear, credible voice at the intersection of AI, legal services, regulation, and business.

Reporting to the Head of Marketing, you will shape how our founder, executives, and partners communicate with the media, policymakers, clients, investors, and other influential audiences, and you will

Qualifications

• 8+ years experience leading PR, corporate communications, or media relations.
• Trusted adviser to founders or senior partners.
• Exceptional writing and editorial judgment including ghostwriting.
• Strong media instincts with top-tier reporters and external agencies.
• Judgment to navigate confidential topics and reputational risk.
• Ability to translate technical or regulatory subjects into public narratives.
• Strong operational ownership in a fast-moving environment.

Responsibilities

• Build the communications strategy: Develop an integrated approach to media relations, executive communications, public affairs, thought leadership, and reputation management across Norm and Norm Law.
• Advance the Norm Law narrative: Shape how Norm Law communicates its differentiated model, practice-area expertise, client value, and role in the future of legal services.
• Translate narratives into executive and partner communications: Turn core positioning into social content, essays, op-eds, speeches, talking points, and public positions.
• Lead media relations: Build relationships with business, technology, AI, legal, and policy reporters while managing inbound requests, proactive outreach, interviews, and follow-up.
• Define messages and guardrails: Maintain core narratives, proof points, Q&A, spokesperson guidance, and sensitive-issues frameworks across the technology company and law firm.
• Prepare spokespeople: Create briefing materials, lead preparation sessions, staff interviews, and ensure executives and partners communicate consistently and credibly.
• Own the operating process: Establish clear intake, evaluation, approval, tracking, and escalation processes for media, speaking, podcast, byline, and partner-content opportunities.
• Lead partners and manage risk: Direct external communications agencies, hold partners accountable, identify emerging issues early, and navigate client confidentiality, professional obligations, and reputational risk.

Skills

PR & Communications leadership

Executive communications

Media relations

Content strategy

Crisis management

Ghostwriting

Storytelling

Job description

Norm Ai, a leading AI-powered law tech firm, seeks a Director of PR & Communications to build and lead an external program that strengthens the reputations of both Norm and Norm Law. You will establish a clear, credible voice at the intersection of AI, legal services, regulation, and business.

Reporting to the Head of Marketing, you will shape how our founder, executives, and partners communicate with the media, policymakers, clients, investors, and other influential audiences, and you will