Director, AI-Driven Commerce & Process Architecture

Ascend Learning; Gilbert (AZ); Hybrid; USD 178,000 - 255,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off

Job summary

Ascend Learning, NASM’s parent company, seeks a Director of Business Process Architecture to lead end-to-end commercial experiences from Marketing to Operations. You will shape AI-powered personalization, discoverability, and lifecycle marketing while guiding MSP partners and internal teams.

The role combines hands-on architecture with strategic advisory, shaping how NASM digital touchpoints drive conversion, retention, and revenue in a hybrid Gilbert, AZ environment.

Qualifications

• Bachelor’s degree in business, marketing, computer science, design, or related field.
• MBA or relevant graduate degree strongly preferred.
• 10+ years of eCommerce leadership experience with responsibility for online customer experience and revenue.

Responsibilities

• Act as senior architect of NASM’s end-to-end commercial customer experience across Marketing, Sales, eCommerce, and Operations.
• Model and optimize business processes, identify friction, and define technology investments to improve funnel performance.
• Design online retail experiences: category pages, PDPs, cart, checkout, and post-purchase journeys to lift conversion and AOV.
• Define personalization, segmentation, AI-driven recommendations, and lifecycle marketing across channels.
• Architect organic acquisition and discoverability: SEO, AEO, GEO, and AI-mediated discovery patterns.
• Oversee marketing tech stack: paid media, attribution, audience activation, and measurement.
• Create a unified customer master data architecture spanning CRM, marketing automation, data platforms, and AI use cases.
• Advise CMO/CCO/CIO on customer experience design and scalable architecture.
• Lead AI-enabled customer experiences, agentic shopping, and AI-driven content strategies across surfaces.
• Collaborate with MSP partners to translate designs into reference architectures and standards.
• Translate business designs into product roadmaps with Product Owners and Technical Leaders.
• Establish journey maps, service blueprints, and process models for enterprise-wide design governance.
• Define KPIs and measurement frameworks for commercial performance and AI engagement.

Skills

eCommerce leadership

Architecture & design

AI solutions

MSP/outsource collaboration

Executive stakeholder management

Analytics & optimization

Conversion optimization

Team leadership

Education

Bachelor’s degree in business, marketing, CS, design or related field

MBA or relevant graduate degree

Tools

Dynamics 365

HubSpot

Adobe AEM

Adobe Campaign

Snowflake data platform

Job description

Ascend Learning, NASM’s parent company, seeks a Director of Business Process Architecture to lead end-to-end commercial experiences from Marketing to Operations. You will shape AI-powered personalization, discoverability, and lifecycle marketing while guiding MSP partners and internal teams.

The role combines hands-on architecture with strategic advisory, shaping how NASM digital touchpoints drive conversion, retention, and revenue in a hybrid Gilbert, AZ environment.