Director of Sales

Talentfoot Executive Search; Whately (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Talentfoot Executive Search is representing an established leader in agricultural plant propagation seeking a Sales Director to strengthen commercial strategy and drive sustainable revenue growth across North America. The role reports to the Chief Administration Officer and leads a team of six or more, guiding sales initiatives and customer development.

The director will oversee key account management, market expansion, pricing collaboration, and cross-functional alignment with production,

Qualifications

• 7–10+ years of sales leadership experience in commercial management.
• Proven ability to drive revenue growth and expand customer relationships.
• Strong understanding of agricultural markets and production cycles.
• Experience leading sales teams and strategic accounts.

Responsibilities

• Develop and execute commercial sales strategies to drive revenue growth, customer retention, and market expansion.
• Lead and develop the commercial team, establishing clear performance expectations and a culture of accountability.
• Oversee strategic account relationships, partnering with executive leadership to strengthen customer engagement and identify growth opportunities.
• Drive new business development through pipeline management, market analysis, and targeted customer acquisition strategies.
• Establish sales performance metrics, forecasting processes, and account planning initiatives to improve commercial visibility and execution.
• Collaborate with Production, Operations, Agronomy, Marketing, and Finance to align sales activities with inventory, seasonal demand, and customer requirements.
• Support pricing strategy, market positioning, and commercial planning in partnership with executive leadership.
• Improve sales processes, CRM utilization, and reporting practices to strengthen efficiency and customer engagement.
• Represent the organization at industry events, trade shows, and customer meetings to build relationships and identify emerging opportunities.

Skills

Sales leadership

Revenue growth

Strategic accounts

Team development

Job description

Our client is an established leader in agricultural plant propagation, supplying high quality plant stock to growers across North America. Known for its industry expertise, strong customer relationships, and commitment to quality, the organization plays an important role in supporting commercial agricultural production. As the business continues to evolve, they are seeking a Sales Director to strengthen commercial strategy, develop customer relationships, and drive sustainable revenue growth.

Position Overview

This is an opportunity to lead the commercial function within an established agricultural business. Reporting to the Chief Administration Officer, the Sales Director will oversee a team of six or more employees while driving sales strategy, key account management, business development, and market expansion across North America. Working closely with executive leadership, this individual will help shape commercial priorities, strengthen sales processes, and align customer growth opportunities with operational capabilities.

Position Responsibilities

• Develop and execute commercial sales strategies to drive revenue growth, customer retention, and market expansion
• Lead and develop the commercial team, establishing clear performance expectations and a culture of accountability
• Oversee strategic account relationships, partnering with executive leadership to strengthen customer engagement and identify growth opportunities
• Drive new business development through pipeline management, market analysis, and targeted customer acquisition strategies
• Establish sales performance metrics, forecasting processes, and account planning initiatives to improve commercial visibility and execution
• Collaborate with Production, Operations, Agronomy, Marketing, and Finance to align sales activities with inventory, seasonal demand, and customer requirements
• Support pricing strategy, market positioning, and commercial planning in partnership with executive leadership
• Improve sales processes, CRM utilization, and reporting practices to strengthen efficiency and customer engagement
• Represent the organization at industry events, trade shows, and customer meetings to build relationships and identify emerging opportunities

Position Qualifications

• Proven track record of driving revenue growth, expanding customer relationships, and leading successful commercial sales initiatives
• Seven to ten or more years of progressive experience in sales leadership, commercial management, or strategic account management
• Strong understanding of agricultural markets, customer production cycles, and relationship driven business development
• Experience leading sales teams, managing strategic accounts, and developing commercial growth strategies