Director, Affiliate Marketing

Rush Street Interactive; Chicago (IL); On-site; USD 130,000 - 200,000; Full time

Benefits offered by this job

401(k) plan with company match

Comprehensive medical coverage (HSA &F

Paid Time Off

Job summary

Rush Street Interactive is seeking a Director of Affiliate Marketing to lead one of RSI's largest acquisition channels and scale across regulated markets. You will own strategy, partnerships, and commercial models, collaborating with Finance, Product Marketing, Brand Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing.

You will drive affiliate strategy for launches, optimize CPA/LTV, and oversee partner onboarding, governance, and reporting, while leading a team of Affiliate

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Business, Finance, Analytics, or related field.
• 10+ years of affiliate marketing experience, preferably in regulated gaming.
• 2+ years of people management experience.
• Experience managing affiliate programs, agencies, or strategic partners.
• Deep understanding of CPA, Rev Share, hybrid commissions, LTV, ROI optimization.

Responsibilities

• Develop and execute RSI's affiliate marketing strategy across all regulated jurisdictions.
• Build relationships with affiliate partners and recruit publishers.
• Lead affiliate strategy for new market launches and major events.
• Own the affiliate budget, optimize CPA structures using LTV and ROI.
• Oversee affiliate operations, onboarding, governance, and compliance.
• Drive data-driven decisions with BI and analytics for partner investments.

Skills

Affiliate marketing

People management

Partnership management

Mobile attribution

Analytics

Budgeting

Travel willingness

Education

Bachelor's degree in Marketing, Business, Finance, Analytics, or related field

Tools

Income Access

Impact

CJ

Partnerize

Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

We are seeking a Director, Affiliate Marketing to lead one of RSI's largest and fastest-growing acquisition channels. Affiliate marketing has become a critical driver of new customer acquisition, and this leader will be responsible for evolving our strategy, technology, partner relationships, commercial model, and team as we continue expanding across regulated markets.

This is a highly visible leadership role that combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration. You'll partner closely with Finance, Product, Product Marketing, Brand Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing while leading the strategic direction of RSI's affiliate program.

What You'll Do:

• Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
• Build strategic relationships with leading affiliate partners and recruit new publishers.
• Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
• Lead affiliate strategy for new market launches.

Commercial Performance & Partner Economics

• Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
• Improve forecasting accuracy through stronger commercial governance and payment controls.
• Partner with Finance on budgeting, accruals, and partner payment processes.
• Own the affiliate technology roadmap from a Growth Marketing perspective.
• Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
• Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app. Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.

Affiliate Operations & Compliance

• Oversee affiliate operations across regulated jurisdictions.
• Lead commission structure evolution, partner onboarding, and governance.
• Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.
• Partner with BI to operationalize partner-level LTV reporting and executive dashboards.
• Use data to continuously optimize partner investment decisions.

Partner Enablement

• Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
• Develop scalable partner communications, business reviews, and promotional planning.

Leadership & Cross-Functional Partnership

• Manage RSI's Affiliate Manager while providing coaching, development, and strategic direction.
• Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement.
• Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies.

What You'll Bring:

• Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
• 10+ years of affiliate marketing experience, preferably within regulated gaming.
• 2+ years of people management experience.
• Experience managing affiliate programs, agencies, or strategic partners.
• Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
• Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
• Strong commercial and analytical skills.
• Ability to travel domestically and internationally.
• Experience with a sportsbook or online casino operator, preferred.
• Experience with AppsFlyer or other mobile measurement platforms, preferred.
• Experience launching affiliate programs in newly regulated markets, preferred.
• Knowledge of mobile attribution, deep linking, and app marketing, preferred.
• Experience with Sigma, Tableau, or Power BI, preferred. #LI-REMOTE #LI-PROMOTE

This role spans a wide breadth of experience at Rush Street Interactive, welcoming candidates with diverse experiences, backgrounds, and locations. The pay range reflects potential variations in experience, skills, and location. The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. For candidates outside the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will share specific ranges based on your country of residence.

Location Eligibility (for nationwide roles):

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)

Location Eligibility (for other roles):

Location requirements may vary and will be specified in the job posting.

Pay Range

$130,000 - $200,000 USD

What Makes Us Great:

• Work-life balance initiatives
• Autonomy – we embrace personal freedom and responsibility
• Creativity – we are open to new ideas of how we can be better
• Growth – we want you to develop personally as well as professionally
• Top-notch professionals who are passionate about what they do
• People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.