Omnichannel Operations Specialist

GamblingCareers.com; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Bonus eligibility

401(k) match

Medical coverage

Paid Time Off

EAP

Job summary

Rush Street Interactive is seeking an Omnichannel Operations Specialist to bridge online and retail marketing efforts and translate customer insights into targeted campaigns. You will collaborate across teams to boost player value, retention, and overall performance.

The role focuses on end-to-end omnichannel promotions, CRM lifecycle campaigns, and cross-channel experimentation to optimize engagement across casino and sportsbook segments.

Qualifications

• 2+ years in CRM marketing, digital communications, or customer engagement in gaming, entertainment, or hospitality.
• Experience with customer segmentation and lifecycle marketing.
• Experience designing, launching, and managing targeted campaigns using CRM platforms.

Responsibilities

• Execute omnichannel promotions linking online and retail for cross-channel engagement.
• Develop CRM campaigns across email and push channels to retain players.
• Manage promotion pages, terms, banners, and site updates for offers.
• Coordinate assets, terms, and launch requirements across teams.

Skills

CRM marketing

Lifecycle marketing

Campaign optimization

Data analysis

Education

Bachelor's degree or equivalent

Tools

Optimove

Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We're building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

The Omnichannel Operations Specialist serves as a key link between online and retail marketing efforts. Ensuring consistent player experiences across all customer touchpoints. This position reports into the Director of Revenue Operations and will collaborate with the Director of Omnichannel Strategy and Omnichannel Marketing Analyst to translate customer insights into targeted campaigns that improve player value, retention, and overall business performance.

What You'll Do

• Own the end-to-end execution of omnichannel promotions connecting brick-and-mortar casino properties with online gaming experiences to drive cross-channel player engagement and value. Set up and maintain promotional campaigns within back-office systems, including award scenarios, eligibility, offer mechanics, audience criteria, and required testing.
• Develop and execute CRM campaigns across email and push channels to engage and retain omnichannel casino and sportsbook players.
• Manage online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and site updates needed to support each offer.
• Coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements across internal teams to ensure promotions are accurate, compliant, and ready for release.
• Partner with Revenue Operations, Omnichannel Strategy, Partnerships, property teams, Marketing, Analytics, Product Marketing, and other key stakeholders to develop promotional concepts, timelines, targeting strategies, and execution plans.
• Recommend and identify omnichannel opportunities for targeted communication, retention, reactivation, and cross-channel growth.
• Develop and optimize omnichannel lifecycle campaigns to acquire, retain, and reactivate omni channel players.
• Monitor and report on KPIs around omni channel segments covering cross sell, acquisition, retention and reactivation.
• Execute A/B testing and audience experiments to improve campaign effectiveness and player engagement.
• Partner with the Omnichannel Analyst to develop actionable customer segments, measure campaign effectiveness, analyze retention and player value trends, and identify opportunities for incremental revenue growth.
• Support linked-account initiatives by developing campaigns that encourage cross-channel engagement between online and brick-and-mortar properties.
• Prepare campaign summaries and performance insights for marketing, property, and executive stakeholders.
• Maintain data integrity and ensure compliance with responsible gaming and privacy standards.

What You'll Bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred or equivalent relevant work experience.
• 2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries.
• Experience working with customer segmentation, lifecycle marketing, and campaign optimization.
• Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove.
• Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI.
• Experience working with customer data platforms and business intelligence tools.
• Understanding of player lifecycles, loyalty programs, promotional strategy, and customer retention within gaming, hospitality, or sports betting environments.
• Must be able to obtain and maintain applicable gaming licenses.
• Candidates located in the Central or Eastern Time Zones are preferred.
• Minimal travel required; occasional visits to brick-and-mortar properties for meetings or collaboration

This role spans a wide breadth of experience at Rush Street Interactive, welcoming candidates with diverse experiences, backgrounds, and locations. The pay range reflects potential variations in experience, skills, and location. The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. For candidates outside the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will share specific ranges based on your country of residence.

Location Eligibility (for nationwide roles):

Open to candidates across the U.S.

Location Eligibility (for other roles):

Location requirements may vary and will be specified in the job posting.

Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)

Pay Range

$55,000-$75,000 USD

What Makes Us Great

• Comprehensive compensation
• Work-life balance initiatives
• Autonomy - we embrace personal freedom and responsibility
• Creativity - we are open to new ideas of how we can be better
• Growth - we want you to develop personally as well as professionally
• Top-notch professionals who are passionate about what they do
• People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you'll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

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Required

Rush Street Interactive participates in E-Verify for U.S.-based positions. As required by federal law, we provide the following notices to all prospective U.S. employees:

E-Verify Participation Notice (English/Spanish)

Right to Work Notice (English/Spanish)